Apple App Store Review Guidelines have been updated to warn developers that certain low-value or overcrowded apps may be removed from the App Store.
Previously, Apple mainly rejected new copycat apps or apps in saturated categories unless they offered a unique, high-quality experience. Under the new policy, Apple may remove existing apps if they are not regularly updated, improved, or attracting users.
Categories specifically highlighted include wallpaper apps, simple timer apps, sound-effect apps, flashlight apps, dating apps, fortune-telling apps, drinking games, and other low-effort utility apps.
Developers who repeatedly submit such apps risk not only rejection but potentially losing access to the Apple Developer Program.