I made a little over a $250k selling agents in 2025, here’s what works…
You’ll understand why this guys cold email is a dead offer.
1. 🚫 Replacing humans 👎
Humans still like humans and no marketing manager or product manager wants to tell their boss about an ad or email they got that says “Replace your humans with agents.”
Currently humans are helping to pay the bills and someone needs watch the agents.
2. 🚫 Big Complex Workflow
The only people impressed by huge N8N workflows or agents with dozens of nodes and arrows pointing everywhere are lazy noobs watching YouTube dreaming of what they wish they could do. Possibly other DIY nerds like me, who actually don’t mind building complex things.
Clients want simple. Simple doesn’t break. Simple is easy to fix. Simple is easy to train others on.
3. 🚫 Scale Without Hiring
This is what solopreneurs want and think is sexy. They haven’t learned management or leadership yet, so they still think hiring is a problem. It’s not how people who will pay $5,000 per agent think.
Multi-millionaires do not think this way. Hiring is their job. Hiring people has made them millions. They don’t believe it’s a bad thing, they see it as a good thing and like many of their team members.
4. 🏆 Sell Results
Clients want the same thing they’ve always wanted, RESULTS! They don’t want a drill, they want a hole in the wall.
If you’re explaining how all your nodes and prompts work, I promise your client is thinking of other things while you’re talking.
My clients want ROAS, or 3hrs a day saved, or higher rankings, or more leads, or the phone ringing, or lately someone answering the phones for them.
🚫 “Look at my sexy workflow that research trends, then chooses a topic, then, then, then, and finally it’s done. You can replace everyone in the office with this!” 😴
✅ “Ok so if I’m hearing correctly it takes you 3hrs a day to write this newsletter, I can take that down to 20-30mins and anyone in the office can do it. Freeing you up to do other stuff, want me to install it?” 💵
Sell the hole in the wall.
Not the drill.
No one cares about the drill.
They’re buying the drill because the wife needs a hole in the wall for her thing.
Ask questions.
Figure out their bottleneck.
Sell them a life without that bottleneck.