Personal brand ghostwriting and strategy for CEOs, B2B Founders, and Entrepreneurs looking to become “the guy” in saturated markets. Founder @ Kaelum Content.

Joined October 2020
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ggs. first ever creator to hit half a billion subs actually wild @MrBeast
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Benjamin Chan retweeted
Personal branding used to be gatekept by degens I know because I’ve been one of them for the last 3 years In order to keep up with trends, post consistently, and keep track of the algo, you needed to: - Scroll the timeline every single day - Keep your eye on patch notes algo changes - Be able to write concisely - Actually be creative and enjoy writing - Learn to write articles, stories, threads, or whatever was popular at the time Everyone knows they need a personal brand but not everyone (understandably) wants to do the work. Until now. AI has gotten good enough that it’s able to be used to make personal branding accessible to people who simply don’t have the time or attention span. - AI can scrape top tweets from both you and competitors - AI can quality check your writing - AI can give you infinite ideas (directly based on past winners) Personally, I’m not a fan of outsourcing content fully to AI (because rn the output simply isn’t good) But there’s so much that can be done that no one’s talking about Don’t use AI to write content (yet), But don’t ignore it completely either.
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Benjamin Chan retweeted
The personal branding game has been rigged for the last decade. If you weren't a natural writer or weren't chronically online, You just never stood a chance. If you couldn't sit down and push out posts, threads, articles, stories, and keep up with every single "algo update..." ...you always felt like you were lagging behind Some have tried to bridge the gap with AI. But that’s just evolved into an endless amount of slop that no one wanted to write and no one wants to read. No one truly wants to write AI slop, and no one wants to read AI slop. Funny enough, AI’s the best it’s ever been if you want to build your personal brand. Not because it can write tweets for you (the output is still obviously trash) But because it lets those who previously couldn't play the game, finally play. You no longer need to be a "creator" to play the personal branding game. - The stories buried deep in your head can be posted - The expertise that you had no way to distribute suddenly gets traction - The ideas you’ve been wanting to share can finally be turned into concise posts Instead of trying to keep up with trends, AI automatically pulls the most asked questions in your niche from Reddit and Quora and does gap analysis. Instead of forcing yourself to create, AI turns your already present expertise (sales calls, voice notes, sales assets) into proven angles the world can read. Most people haven’t caught up to this yet. Personal branding isn’t “less personal” because of AI. It’s opened the door to qualified people who never had a chance to play. Many experts who now finally have a way in will be the next level of personal brands.
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Benjamin Chan retweeted
...hopefully this doesn't happen again
Introducing Claude Fable 5: a Mythos-class model that we’ve made safe for general use. Its capabilities exceed those of any model we’ve ever made generally available.
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Benjamin Chan retweeted
The most popular cope for people who can’t get views: Thinking they need to “niche down” and target their ICP when the real problem is far simpler: It’s about language. - Posts written for 100 instead of 100,000 - Industry vocabulary that no one else understands - Hooks aimed at “qualified buyers” that no one bothers to read A sales coach came to us a few months ago with this exact problem He had 400 followers, posting niche banger content that only got 50 views per post. Instead of fixing hooks or niching down further, we did the opposite. Instead of writing for 100, we wrote for 100,000. - Posts that anyone in his niche could understand - Industry language out of his posts/only at the end - Stories and observations broad enough to pull in a mass market Going broad didn’t dilute his audience. It increased the number of buyers inside. He went from 400 → 4000 followers in a few months. Last week, he wrapped up a $35,000 launch from that same audience. Use a fishing rod and you’ll catch one fish. Use a fishing net and you’ll catch one hundred fish.
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This is the fastest way to become “the guy” in your niche Had a client go from 400 → 4000 followers in 3 months this way Broke the entire process down here Steal it :)
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Shoutout to Claude for making coding super easy Cooked up this whole website as a complete coding noob lol absolutely wild what AI can do
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The best feeling in the world is when you finish 5 hours of deep focused work and realize it's only 10am. Absolutely nothing tops this.
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Benjamin Chan retweeted
The entire personal branding space has revolved around “just posting more” for years But many of the fastest growing brands have followed this one simple framework and they’re growing 10X quicker than those who post 3x/day: “I’m the [X guy/girl] who believes in [Y contrarian thing] because of [Z experience].” We’ve analyzed over 500 brands in the B2B space and there’s always a clear pattern: Those with the best results often aren’t the ones who grow the fastest, but the one with a unique method/framework. If your biggest wins are buried on a beautiful website that no one reads, or a post you posted in 2023, no one sees it. So even though you’re credible, on Twitter you look like a beginner. The market, especially on social media, doesn't evaluate credibility logically. It jumps to conclusions based on first impressions. A founder we worked with had driven 10-figures in results for clients, but was getting ignored on Twitter. Many of his competitors with mediocre results was getting thousands of views per post. Both sides posted daily. But one had: - A named method - A specific contrarian belief - A clear reason why his way worked when everything else didn't. Within weeks, the founder we worked with went from 50 impressions per post to having other founders DM him asking for advice. When he launched an offer, he made $20k in the first 12 hours. All because he showed the market how he was different, rather than just value-spamming. People can Google value. But you’re the only place they can learn of your ideas. Take advantage of that.
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Funny enough, copying bigger accounts is the best way to kill your account for months. There are different stages every account goes through. 0-500 followers: - No one knows you - Your goal should be to flex and show people that you’re worthy of their attention 500-3000 followers: - People know you exist, they just don’t know exactly what you do - Your goal should be to show people what makes your method/ideas unique from the market 3000 followers: - People know you’re good at what you do - Your goal here should be to innovate angles and ideas to stay top of mind (Follower numbers are rough estimates to prove my point) Don’t get caught up trying to show what makes your ideas different when people don’t know you exist. A billionaire diversifying his billion dollars is not the same as a kid diversifying his $10.
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Just saying...
I run one sales transcript through a prompt and it gives me: - 30 proven content ideas - 5 story angles - 5 objection handling posts - 5 contrarian takes - 5 mindset shifts - 5 "aha moments" This workflow took less than 60 seconds. Most founders try to come up with content from scratch when their best ideas have been inside their own sales calls all this time. Objections can be turned into content Hesitation can be turned into content Confusion can be turned into content I turned it into a free prompt. Paste your transcript. Get 30 ideas in 30 seconds. Want it? Follow me comment "PROMPT" I'll DM it to you :)
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Benjamin Chan retweeted
I run one sales transcript through a prompt and it gives me: - 30 proven content ideas - 5 story angles - 5 objection handling posts - 5 contrarian takes - 5 mindset shifts - 5 "aha moments" This workflow took less than 60 seconds. Most founders try to come up with content from scratch when their best ideas have been inside their own sales calls all this time. Objections can be turned into content Hesitation can be turned into content Confusion can be turned into content I turned it into a free prompt. Paste your transcript. Get 30 ideas in 30 seconds. Want it? Follow me comment "PROMPT" I'll DM it to you :)
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Benjamin Chan retweeted
had a bunch of people interested in this so I'll drop it for free in a few hours gotta touch it up and make the page look good, then it'll be in your hands
Been working on a few AI prompts for quite a while now. This is one of my favs: A single prompt that turns sales calls into 30 proven content ideas. We run this for all our clients when they start working with us to instantly pull fresh and raw pain points to turn into content. Defo worth doing if you aren’t already.
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