@Ripple needed qualified traffic across three markets. UK, US, Switzerland. Alkimi delivered a 76% cost reduction on cost-per-land. 3x more efficient than target. The approach: premium financial titles paired with specialist crypto and Web3 publications, reaching institutional finance and blockchain-literate audiences, optimised per region. The result wasn't just efficiency. Ripple renewed and expanded for 2026, moving into CTV.

TikTok's B2B platform needed to reach marketing decision-makers in Paris. A completely different audience from its consumer base. Alkimi ran a geo-targeted display campaign. Paris only. Weekly optimisation cutting underperforming placements and reallocating budget across premium B2B publications. The result: 7x CTR growth. From 0.13% to 0.68%. That peak is nearly 7x the industry benchmark.

Five brands. Five campaigns. Five sets of results you can read for yourself. IQOS. Samsung. Cathay Pacific. Ripple. TikTok. We've always said the platform delivers. Now the proof is on the site. Brand lift, AI brand presence, CPL optimisation, CTR growth. Real campaigns across the UK, EU, and France.

Agentic advertising isn't possible without a single source of truth. Every agent, every trade, every settlement has to resolve against the same record, or the whole thing collapses back into the mess we're leaving behind. @SuiNetwork and @WalrusProtocol are how we get there. The settlement layer and the data layer that make agent-to-agent advertising actually workable at scale. Labs is the community heart of all of this. Built with you, and the best part is still ahead.

Predictable USD pricing on decentralised storage. $0.023 per GB per month. Paid in WAL, automatically adjusted. Same price as centralised alternatives. But with 4.5x built-in redundancy, no egress fees, and cryptographic verifiability. This is the infrastructure we're building on. The @SuiNetwork stack keeps getting stronger.

Nearly half the money in programmatic never reaches a publisher. One in every three dollars just disappears. The reporting exists. The governance doesn't.

11 billion impressions on Alkimi Exchange. that's 11,000,000,000 for anyone who wants to count the zeros. all verified on-chain. all generating protocol fees. all flowing to $ALKIMI stakers. here's to the next 11.

Agencies manage 20 providers, translate fragmented formats, and map supply across a market with no single source of truth. That expertise matters. But the complexity they're absorbing shouldn't need to exist. Alkimi has infrastructure that reduces the complexity! @adamchorley

Agentic media buying isn't AI doing the bidding for you. It's two AI agents, on opposite sides of a deal, negotiating directly. No DSP. No SSP. No middlemen. Most of the industry is selling you the first thing. Here's what the second thing actually looks like 🧵👇

5 years old today. From an idea to a live decentralised ad exchange on @SuiNetwork. Processing millions of impressions daily for Fortune 500 brands. 100% of protocol fees distributed to $ALKIMI stakers. 5 years in. Just getting started. Happy birthday to us.

Time for @AlkimiExchange to take a slice 👀

Alkimi Exchange now has access to 90% of US connected TV households. CTV is our highest revenue format at 8% of ad spend. And we're actively working to expand CTV inventory further across the US and UK. More screens. More impressions. More revenue for $ALKIMI stakers.

Buyback tracking is now live on Alkimi Labs. Every time the platform generates ad revenue, protocol fees are used to buy ALKIMI from the open market. Those tokens go straight to stakers. Now you can see it happening in real time. Every buyback. Every amount. Fully visible on the Explorer.

GM Who's ready for some Week 1 Labs stats!?

The veil is lifted. Alkimi Labs is live. New and improved. → Upgraded staking experience → Stake to compound → Claim your rewards → Buyback data now in the Alkimi Explorer Coming next: Xplorer Portal. Quests. XP. Leaderboards.

Founders Update tomorrow. 30 March, 5-6pm BST. Join us live on X. Straight from the founders. The developments, the decisions, the direction. See you then.

The veil drops tomorrow. Alkimi Labs. Rebuilt. Ready, set.... 👀

🫶

Digital advertising is broken in ways most people don't realize. Talked to @Benjaminputley about how @AlkimiExchange is using @WalrusProtocol to bring transparency and lower fees to an industry that's needed both for a long time. Timestamps: 00:00 The Problem With the Ad Market Today 01:30 What Alkimi Does and How It Works 03:56 Why Alkimi Is Built on Blockchain 06:11 Who's Behind Alkimi 08:02 Why Alkimi Uses Walrus for Storage 10:07 How Much Quilt Integration Saves 11:08 Moving From Ethereum: What Changed 11:54 Advice for Builders Just Getting Started 14:11 Where Alkimi Is Headed