đź’Ż Employers are a WAY tougher market than most anticipate.
Tons of employers aren’t adding new offerings, and some are even removing offerings.
You have to really stick out and be easy to implement to be successful.
Here’s a really spicy take but I’ll say it. I don’t not think selling to employers right now is a viable strategy for *most* new health tech companies. It’s noisy, over saturated and most employers are very savvy.