This guy is probably a top 5 follow on Twitter
Even better, heโs a Marine
Letโs say a scientist invents a product that costs $5 per unit to mass produceโjust five bucks for the raw materials and the direct labor costs of manufacturing it.
Whatโs a fair price to charge? Should she be allowed to charge $10, for a 50% gross margin? What about charging $500, for a 99% gross margin?
On top of that, what if I told you the scientist expects to sell 1M units per year. Is it equitable that the scientist will generate nearly $500M of gross profit, off of just $5M in direct costs?
Sounds unfair, right? Why should she be allowed to gouge her customers that badly?! Why should we permit her to extract that much surplus value out of her employees? It sure sounds like exploitation!
Before you answer, though: What if I told you the inventor had first invested $1B of her own money to create the product? Would that change your answer, knowing that her gross profit (before overhead) is generating just a 50% return on her invested capital?
What if I also told you that, in addition to the $1B she invested on R&D for this product, she had also spent $1.5B on R&D for products that didnโt work, or which never received regulatory approval? Would your answer change, knowing that her overall return on total invested capital is now 20% at the most?
Lastly, what if I also told you the inventor could have taken her $2.5B and invested it in real estate, for a 15% ROIC? Would you change your answer, knowing that our brilliant inventor could have easily just taken her money, deployed it into passive opportunities, and sat on a beach, rather than investing her fundsโin addition to her time and her talentsโinto a highly risky venture?
If you donโt understand these why these questions are relevantโif you donโt grasp the concept of ROIC, or why investor returns matter more than just product margins, or how dead-project costs factor into pricing for products that do make it to market, or how incentives affect capital-allocation decisionsโyou might want to put your phone down, log off Twitter, and never again offer such an uniformed opinion about prescription drug pricing.