Jin’s new campaign for FRED Jewelry features their Force 10 Collection to celebrate the 90th anniversary of the Maison. ✨
“The campaign stars BTS JIN, who is known to wear the Force 10 collection in his daily life. Through his presence on stage, the campaign portrays FRED’s positive and free-spirited philosophy, as well as the brand message, “Go Beyond.” Combining a bold spirit with refined sophistication, Jin vividly expresses the jewelry’s strength and modern appeal through music.
The campaign unfolds through 3 key messages:
• “Audacity unveiled on stage.”
• “Two radiant icons, one audacious spirit.”
• “Embrace audacity, note by note.”
Centered around these themes, the campaign tells a story in which Jin and the Force 10 collection resonate with one another. Discover the latest campaign, where these two radiant icons shine together.”
FRED JEWELRY PRINCE JIN
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