Activist: "Your cows are fed soy from cleared rainforests."
Farmer: "My cows eat grass."
Activist: "All cattle eat soy."
Farmer: "Mine don't. They're ruminants. Grass is literally what they're designed to eat."
Activist: "Industrial cattle are fed soy."
Farmer: "I'm not industrial. I'm watching them eat grass right now."
Activist: "But most beef comes from..."
Farmer: "Most beef in Britain comes from grass-fed cattle. We have this thing called rain. Makes grass grow quite well."
Activist: "The statistics say...."
Farmer: "The statistics are global. You're standing in Cumbria."
Activist: "Still, the global supply chain..."
Farmer: "Doesn't include me. My supply chain is: grass to cow to butcher to customer. Four steps. No soy."
Activist: "You're an exception."
Farmer: "I'm the norm here."