Soulless branding may not be ugly. But it is forgettable. Healthcare has perfected forgettable. Thatch, however, is a different kind of healthcare company. One actually innovating structurally and technologically. Building a system that saves employers money while giving employees greater choice. Although this direction was scrapped, I thought it was clever. The mark, clearly a woven T shape. On-the-nose thatched. But also a metaphor for the idea that you stitch together your ideal healthcare across insurance plans and a curated marketplace. Technology holding human decisions together. This concept ditched the expected blues for a robust serif (the lovely Bradford from Lineto) over the usual geometric sans. Subversive for healthcare, but still inviting and trustworthy. Authentic, active lifestyle photography brings more of that human touch. The thatching motif gets remixed in ways that can lean expressive or structural depending on the application. Familiar enough to trust. Fresh enough to notice.

Robot teddy bears that make playtime more magical. A brand that evokes nostalgia, wonder, soul, and sagacity. One that speaks to modern parents and discerning adults who believe technology can still kindle curiosity and create connection. For the creative direction, I experimented extensively with Midjourney to achieve a unique illustration style. It needed to be playful, nostalgic, warm...and a bit luxurious. Like a sketchbook you might find on a charming little bistro table in a French coastal town. After establishing a consistent style and characters, I added hand-drawn details with a stylus to capture that magical moment when a coloring book starts coming to life. This versatile artwork brings warmth to everything from the website, to investor materials, to packaging, books, and much more. For @nuha_inc

More Caring Cozy Computing. Early brand, art creative direction, and web design for @daylightco

If you’re gonna make another card reader, you might as well make it nice. Clean lines, soft curves, and color when it counts. Creative direction and experience design for Stripe Hardware.

~ E m b r a c e w h i t e s p a c e ~

Stripe gradients remain undefeated.

Spotlight starlight starbright

Scrapped direction built on the idea of quantum entanglement

A representation of quantum superposition...a particle exists in multiple states simultaneously

Took a lot of feeling like an idiot to get to this. Generative brand concept for a quantum computing company representing wave-particle duality... that light is a wave and a beam at once 🤯... a core principle underlying how quantum computers actually work. As I sat with the idea, beautiful images flooded my head. But when I started sketching things out I couldn't shake the feeling that a flat surface was holding me back. Shaders let me close the distance between the idea and the image in my head. I'm off the deep end now. A humble reminder that feeling like an idiot is almost always worth the payoff.

The problem is...now that I've built it I can't stop playing with it...

Kind of an addictive time for curious people

Really liked this direction. They didn't 🤣. Of course, built a tool to generate these assets even though it was only Round 1 review...