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Jean L. Serio @JeanLSerio

Social Media Engagement & Social Branding Consultant, Coach Strategist, Trainer & LinkedIn Workshop Presenter

Joined April 2014
  • Tweets 6,155
  • Following 872
  • Followers 432
71 Photos and videos
Google Hangouts is a good tool for sharing info with job seekers willing to invest time to gather info about a biz they want to work for.
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How to create raving fans? Be likable, be approachable, respond to emails and comments; thank people for referrals, info & mentions.
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Millennials are raising questions re how a biz operates, it's priorities, ethics and how they address challenges. goo.gl/wBh5sM
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Put your human face on. Show your social audience there is a real person, real employees, behind the content.
Ensure your content is correct & similar across all social channels. Have guidelines for employees to follow to help ensure this.
Leverage LinkedIn - Use the Home page 'Update' box to refer an industry article, post tips & valuable resources; comment on other's posts.
New reports show photos providing measurable marketing results for everyone from entrepreneurial companies to corporations.
The Edleman Trust Barometer reports 65% of consumers believe content from traditional media & search engines. 47% believe social content.
Quantify your LinkedIn experience by adding sharable stats. What % of increase, savings, profit did you create for a client or company?
LinkedIn never-miss tips: Keep skills separate from main Summary; bullet list below last Summary line. Be engaging. Don't overuse 'I'.
Put your human face on. Show your social audience there is a real person, real employees, behind the content.
Your LinkedIn Profile works 24/7 for you. Update it on a regular basis, add vids, Slideshares, embed Webinars and YouTube presentations.
New reports show photos providing measurable marketing results for everyone from entrepreneurial companies to corporations.
How to create raving fans? Be likable, be approachable, respond to emails and comments; thank people for referrals, info & mentions.
Leverage LinkedIn - Use the Home page 'Update' box to refer an industry article, post tips & valuable resources; comment on other's posts.
Google Hangouts is a good tool for sharing info with job seekers willing to invest time to gather info about a biz they want to work for.
Quantify your LinkedIn experience by adding sharable stats. What % of increase, savings, profit did you create for a client or company?
LinkedIn never-miss tips: Keep skills separate from main Summary; bullet list below last Summary line. Be engaging. Don't overuse 'I'.
Millennials are raising questions re how a biz operates, it's priorities, ethics and how they address challenges. goo.gl/wBh5sM
Branding on Instagram - Import contacts from email; tell an image story; pick the best posting category; start a product photo series.
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