Since I have helped set the smsports community ablaze tonight I will add this. To the department heads who are dealing with exec staffs and ADs who are going to look at Chat 2.0 and start asking questions like how quickly can we downsize, it is your job to advocate for your departments and educate the powers at be on what this actually is, powerful tools that if used properly can help your departments become more efficient. It is also your job to remind them that AI can’t go sit on a baseline or sideline and capture content or mic up a player. It can’t go to an OV and make a connection with a family or athlete, and cant cover an event. It also can’t understand what a coach means when they say something like “just add that thing you did four graphics ago that I told you I liked.” And I’d love to see how it interprets “it just doesn’t pop enough for me.” The fact is creatives are just as important to their athletic departments today as they were yesterday and if you oversee a department, like I do, it is your responsibility to everyone who reports to you to make sure that message is heard and understood.