I interviewed one of the most prolific founders in tech — 10 exits, $500M — and he told me most founders lose the deal before they say a word.
This is going to radically change the way you think about selling.
If you're a founder, you need to listen up.
You can have the best product in the room. If you're hesitant, they feel it. Investors, acquirers, customers — they all sense fear.
Fred Krueger told me: you have to believe it yourself first. That's the whole game.
I'm listening to him. Moving forward I'm doing the internal work before I walk into any room.