@WSJ reporter covering corporate finance and CFOs.
Joined November 2011
- Tweets 1,097
- Following 211
- Followers 799
- Likes 656
40 Photos and videos
Jennifer Williams retweeted
Jun 5
America’s apparel companies are fighting increasing returns. The problem is the soaring use of weight-loss drugs. 🔗 on.wsj.com/4uUMKPF
8
15
70
37,845
Jennifer Williams retweeted
Apr 29
Shoppers are increasingly buying goods on TikTok Shop. Retailers want in and are setting up their own virtual storefronts. on.wsj.com/3OXyGou
9
15
27
68,102
Jennifer Williams retweeted
Apr 25
Selling wedding gowns has always been a high-stakes business. New weight-loss drugs make fitting brides for the big day even more fraught. on.wsj.com/48X0q3t
13
6
14
28,124
Jennifer Williams retweeted
Apr 9
A fuel man has turned an Amoco station outside Minneapolis into one of the hottest tables in town. on.wsj.com/41rrhk6
3
5
17
27,646
Jennifer Williams retweeted
Continuing my sporadic Twitter-reporting behavior to bring you some pretty wild news ... @OpenAI bought @tbpn ! wsj.com/cmo-today/openai-buy…
1
12
35
16,557
Jennifer Williams retweeted
Feb 2
Five Below is known for selling items for $5 or less. But lately, more price tags are pushing above that threshold. on.wsj.com/49UP1SQ
14
12
32
29,635
Jan 26
The formula for WD-40 is such a well-kept secret, even the CEO has to sign an NDA wsj.com/business/the-secret-… via @WSJ
1
4
1,167
Jennifer Williams retweeted
Jan 21
Google searches for “No Buy January” have hit a five-year high as Gen Zers and millennials sign up for the thrifty challenge on.wsj.com/4a4rChD
4
8
19
25,410
Jennifer Williams retweeted
23 Dec 2025
After years of buying shiny, new gifts for Christmas, more Americans are secondhand shopping for the holidays and strategizing how to avoid angering friends and family.
🔗: on.wsj.com/49qNROr
15
14
25
39,408
Jennifer Williams retweeted
21 Dec 2025
How hard is it to go for a full month during the holidays using nothing but cash? Inside one man’s quest to complete “No-tap November.” on.wsj.com/4qmjJcW
8
2
15
48,349
Jennifer Williams retweeted
19 Dec 2025
Costco shelves have a bit more health and beauty products and fewer Christmas trees and toys this holiday season.
The big retailer has selectively adjusted its product lineup in an effort to keep prices low for consumers while it navigates tariffs. on.wsj.com/4j2WYbm
8
4
25
25,581
Jennifer Williams retweeted
5 Dec 2025
America’s most dedicated Christmas decorators are losing it. The reason: a mysterious shortage of giant lawn ornaments from Home Depot. @JenKayW investigates in her latest A-hed. wsj.com/lifestyle/home-depot…
1
2
134
Jennifer Williams retweeted
1 Dec 2025
More than other generations, 20-somethings are tightening their year-end spending. Here's why that is a problem for retail brands. on.wsj.com/4anzmMi
12
9
29
33,500
Jennifer Williams retweeted
14 Nov 2025
⛳️⛳️⛳️Scoop: Topgolf Callaway Brands is in talks to sell its Topgolf business to PE firm Leonard Green. $MODG W/ @JenKayW and @miriamgottfried
wsj.com/business/deals/topgo…
3
6
30
21,372
Jennifer Williams retweeted
29 Sep 2025
A rift inside a smoked-meat dynasty has divided the barbecue capital of Texas on.wsj.com/4nnTG3N
12
11
32
57,294
Jennifer Williams retweeted
29 Sep 2025
A rift inside a smoked-meat dynasty has divided the barbecue capital of Texas. @JenKayW's latest a-hed. wsj.com/lifestyle/texas-barb…
1
4
139
Jennifer Williams retweeted
14 Aug 2025
Rocky Mountain Chocolate Factory is addressing the jagged rises and falls in cocoa prices with dynamic pricing: They are resetting prices on their truffles and chocolate-covered pretzels quarterly on.wsj.com/45iqODG
14
7
17
44,720
Jennifer Williams retweeted
28 Jul 2025
Tariffs recently delayed the arrival of luxury apparel brand Vince’s new clothing by around three weeks. But the holdup unexpectedly helped the company as shoppers continued buying its spring line—at full price. on.wsj.com/4mgHPDP
18
10
30
52,650
Jennifer Williams retweeted
28 Jul 2025
The spread of electronic shelf labels in grocery stores has raised alarms among U.S. lawmakers and consumers who fear they could unleash surge pricing in the aisles on.wsj.com/3U3XGtk
14
13
45
46,785
Jennifer Williams retweeted
15 Jul 2025
American Outdoor Brands has a plan to limit the impact of tariffs. The maker of backyard grills, camping equipment, meat grinders and more just needs clarity. on.wsj.com/3GOswTD
15
5
38
53,136