📊 Google Ads Partner ⛩ Paid Search Marketing 🦜 CallRail Partner 📈 TicketRaven 🔑 Robinhood ⛳️ DraftKings ☕️ Joe May Marketing
Joined April 2016
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What I’d Tell A Client Today
If a client spends:
$5,000/month
I’d probably put:
$5,000 Google Ads
$0 ChatGPT Ads
⸻
If a client spends:
$10,000/month
I’d probably put:
$9,000 Google Ads
$1,000 testing budget
Maybe.
But only if:
Tracking exists
Attribution exists
We can prove results
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Interesting timing. LinkedIn …
At the same time Google Ads, AI Search, and search engines are rewarding real user signals, conversions, engagement, and business outcomes…
many people feel LinkedIn is rewarding content volume.
The internet seems to be moving toward proof.
Not posts.
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ChatGPT Ads are officially becoming real.
This is NOT Google Ads.
Different platform. Different attribution. Different intent layer.
But for service businesses, the question stays the same:
Did it generate a real call, text, form, or booked lead?
If CallRail can separate organic ChatGPT referrals from paid ChatGPT Ads, this becomes a serious new channel to watch.
Google Ads is still the main engine.
But AI search is now part of the lead journey.
#GoogleAds #ChatGPT #CallRail #LeadGeneration #AI
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Incredible game 🚨📸🏆
Jun 11
The Knicks wiping out a 22-point deficit in the fourth quarter against the Cavaliers in Game 1 of the Eastern Conference Finals turned out to be a warmup act for what might be the most memorable win in franchise history and the biggest comeback in NBA Finals history.
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Google Ads in 2026 feels like performing surgery on a whale in the middle of the ocean while the currents, weather, tools, and rules keep changing. Then …
someone 🐳watching from shore asks a question that has nothing to do with keeping the whale alive. Welcome to marketing.
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Today felt like a shift.
Not just in Google Search, AI or the stock market.
In conversations.
From Long Island to California, I heard the same themes all day:
• Business owners questioning results
• Marketers questioning search changes
• Budgets under scrutiny
• Clients looking for clarity
Some are thriving. Some are struggling.
But almost everyone seems to be evaluating where they stand heading into summer.
Sometimes you can feel a change in business sentiment before the reports catch up.
Today felt like one of those days.
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Clients are questioning spending.
Business owners are questioning results.
Marketers are questioning what has changed in search, AI and consumer behavior.
Some campaigns are outperforming expectations. Others are struggling despite increased budgets.
Meanwhile:
• Markets were under pressure
• Crypto remained volatile
• Summer vacations, graduations and weddings are consuming attention
• Many businesses are entering that annual transition period where focus shifts from growth to maintenance
What struck me most wasn’t the data.
It was the mood.
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🚨 Big Attribution News for 2026 🚨
CallRail just announced support for ChatGPT Ads attribution.
That means businesses can now track:
✅ Phone Calls
✅ Form Submissions
✅ Text / SMS Leads
from ChatGPT Ads the same way many of us already track Google Ads leads.
For years I’ve focused on helping businesses measure what actually matters:
📞 First-Time Calls
📝 First-Time Forms
💬 First-Time Text Conversations
Not clicks.
Not impressions.
Not vanity metrics.
Real leads.
As AI Search, ChatGPT, Gemini, Claude, Perplexity, Google Search, Maps, Social Media, and traditional advertising continue to blend together, attribution is becoming more important than ever.
The businesses that win in 2026 won’t necessarily be the ones spending the most.
They’ll be the ones that know exactly where their leads are coming from.
Better Tracking.
Better Decisions.
Better Results.
#GoogleAds #CallRail #ChatGPT #AIAdvertising #LeadGeneration #DigitalMarketing #PPC #MarketingAttribution #SmallBusiness #AgencyLife #GoogleAnalytics #OpenAI
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🚨 Big Attribution News for 2026 🚨
CallRail just announced support for ChatGPT Ads attribution.
That means businesses can now track:
✅ Phone Calls
✅ Form Submissions
✅ Text / SMS Leads
from ChatGPT Ads the same way many of us already track Google Ads leads.
For years I’ve focused on helping businesses measure what actually matters:
📞 First-Time Calls
📝 First-Time Forms
💬 First-Time Text Conversations
Not clicks.
Not impressions.
Not vanity metrics.
Real leads.
As AI Search, ChatGPT, Gemini, Claude, Perplexity, Google Search, Maps, Social Media, and traditional advertising continue to blend together, attribution is becoming more important than ever.
The businesses that win in 2026 won’t necessarily be the ones spending the most.
They’ll be the ones that know exactly where their leads are coming from.
Better Tracking.
Better Decisions.
Better Results.
#GoogleAds #CallRail #ChatGPT #AIAdvertising #LeadGeneration #DigitalMarketing #PPC #MarketingAttribution #SmallBusiness #AgencyLife #GoogleAnalytics #OpenAI
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Google has spent 20 years teaching us to separate Paid vs Organic.
AI may spend the next 5 years teaching us that distinction matters less and less.
Sponsored Ads.
Maps.
Google Business Profiles.
AI Overviews.
Organic Search.
Most customers just click the result that looks like the best answer.
Show up everywhere.
#GoogleAds #AI #PPC #LeadGeneration #LocalSEO #MarketingStrategy
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I think I like it. Anything to stop clients and their clients from clicking on their own ads. 🧐🤣
“Hey Tommy, I saw you had 1 impression and 4 clicks today on an expensive keyword, is someone in your group clicking on your paid ads?”. “Probably, nobody can tell the difference.”🦃😎🦜
Jun 8
New Google Ads Test On Mobile!
Google Appears To Be Testing Serving Ads On Mobile In A Slightly Different Gray Configuration.
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One of the most underrated Google Ads optimizations in 2026:
⏰ Ad Scheduling
📍 Location Targeting
📈 Location Bid Adjustments
Not every lead is worth the same.
A search from Manhattan at 10 AM may be far more valuable than a search 25 miles away at midnight.
The best accounts don’t just target keywords.
They prioritize where and when buyers are most likely to convert.
#GoogleAds #PPC #LeadGeneration
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Joe May retweeted
Jun 6
When I die I want this played on loop at my funeral and in my coffin. This is perfect basketball. This is porn at its finest. Just beautiful from start to finish.
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Joe May retweeted
Jun 4
ICYMI: Google Ads phishing attempt disguised under a "my business" search query - be careful! seroundtable.com/google-ads-…
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Three things I keep seeing reinforced in Google Ads in 2026:
✅ Better tracking beats more traffic
✅ Search intent beats keyword lists
✅ Landing pages matter more than bids
Google is getting better at finding buyers.
Our job is getting better at feeding Google the right signals.
#GoogleAds #PPC #LeadGeneration
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