This is another phase of political entrepreneurship
When the campaign isn’t the thing that gets to the goal - elected office - but rather a springboard to another status altogether: full time political influencer or politician without an office
Paris Hilton pioneered this. She was famous for being famous. Now you can be a politician without being elected with the virtue of not having to deal with all the formal constraints in office
Trump also showed the way here. Biden spent his entire term in the White House subtweeting Trump. In a way it was like Trump was still president. His influence was on everything Biden did, because it was possible he could always return in 2024 (which of course, he did)
The same is true of Pratt. Just as the most prominent politicians now are also social media main characters - AOC, Lurie, Mamdani - you can have the equivalent *moral* status as an elected politician by getting big on social media, where the currency is attention, attention is status, and you can deal on an equivalent footing with a mayor or senator or president
The old media ecosystem enabled this to a limited extent. The lead anchor of News at 6 or whatever was an important guy. But he was constrained by being part of a larger institution. He didn’t just represent himself, he represented CNN or CBS. So that limited the upside for them
The new political influencers don’t have this impediment. They aren’t formally employed by anyone. They represent only themselves, and the skies the limit
Pratt can spend the next 4 years or however long he wants saying whatever he wants, going wherever he wants, talking to whoever he wants, annoying any and everyone, and in general acting like a Mayor without having to occupy the office. He’ll force the politicians to come to him
This will become an increasingly common type