Please follow @ama_journals to receive Journal of Interactive Marketing updates!
Joined January 2020
- Tweets 367
- Following 412
- Followers 1,217
- Likes 203
293 Photos and videos
Pinned Tweet
18 Oct 2022
If you're seeing this tweet, please note this account is no longer monitored. Please follow @ama_journals for all Journal of Interactive Marketing news and updates!
1
Journal of Interactive Marketing retweeted
25 May 2022
New Journal of Interactive Marketing article available: "Chatbots in Marketing: A Literature Review Using Morphological and Co-Occurrence Analyses"
Read it here: buff.ly/3LEq12M
2
2
Journal of Interactive Marketing retweeted
26 May 2022
New Journal of Interactive Marketing article available: "Email Marketing as a Tool for Strategic Persuasion"
Read it here: buff.ly/3wPYy8T
1
3
Journal of Interactive Marketing retweeted
19 May 2022
The American Marketing Association is thrilled to announce the release of the first Journal of Interactive Marketing issue under AMA's stewardship. Please join us in welcoming the journal to the AMA family! Read the full announcement here: bit.ly/3PwKmdu
#MarketingAcad
6
13
10 Mar 2022
Read @s_bernritter, Annemijn C. Loermans, Anniek W. Eigenraam, & @peeterverlegh on why endorsements may not necessarily lead to inclusion of the brand into the self. Read their full article here journals.sagepub.com/doi/pdf…. #SocialMedia #BrandEndorsement
1
7
In the February issue, Juliana Moreira Batista, Lucia S. G. Barros, Fabricia V. Peixoto, & Delane Botelho examine the question of how brands should reply to negative responses to #BrandActivism, Read their research here journals.sagepub.com/doi/pdf….
1
1
In their February issue article, @LaurenLabrecque, @erenimarkos, @mujyuksel, and Tracy A. Khan explore some #UnanticipatedConsquences of consumers posting negative comments, including increased brand engagement! Read here for more journals.sagepub.com/doi/pdf….
1
3
In this issue, learn how online trolling is often an unintended consequence of interactions between human and non-human entities that are joined in the performance of trolling behavior. Read @MajaGolfPapez and @VeerOffTrack's article journals.sagepub.com/doi/pdf… here.
3
In their article, Bianca Harms, Janny C. Hoekstra, & Tammo H. A. Bijmolt's research examines ways to increase younger audiences’ cognitive advertising literacy. Read their full article journals.sagepub.com/doi/pdf….
1
In is month's #SpecialIssue edited by @chofack & @c_wiertz, Yashar Dehdashti, Aidin Namin, Brian Ratchford, & Lawrence Chonko examine the unanticipated consequences of promoting crowdfunded charitable campaigns on social media, including #slacktivism. journals.sagepub.com/doi/pdf….
4
24 Feb 2022
We are pleased to announce that the February special issue is available! Edited by @chofack and @c_wiertz , it focuses on the topic of the unanticipated consequences of interactive marketing. View the table of contents here journals.sagepub.com/toc/jnm….
3
31 Dec 2021
Happy New from the Journal of Interactive Marketing!
4
29 Dec 2021
Read a summary of this month's feature article by Timothy J. Halloran and Richard J. Lutz, who show that there is tangible value from positive comments and little, if any, value derived from Likes. marketingedge.org/academic/j… #JIM #InteractiveMarketing
3
27 Dec 2021
This month's feature article by @TheBrandGuyTim and @GatorLutz answers the question as to whether individual Facebook digital consumer engagements (in the form of “Likes,” “Loves,” “Comments,” Etc.) predict sales or purchase frequency. Read it here authors.elsevier.com/a/1e0G~… #FREE
1
5
24 Dec 2021
Wishing you and yours a healthy and meaningful holiday season from the Journal of Interactive Marketing. #HappyHolidays #JIM
1
3
22 Dec 2021
In this month's feature article, @TheBrandGuyTim & @GatorLutz identify which types of social media engagements predict future purchase and which ones are virtually meaningless. authors.elsevier.com/a/1e0G~… #JIM #SocialMedia
1
5
20 Dec 2021
Read this month's feature article by @TheBrandGuyTim and @GatorLutz about why some consumer social media engagements predict increased purchases while many are negligible. authors.elsevier.com/a/1e0G~…
17 Dec 2021
During #IMRC2021 , Kerel Cooper, CMO at @LiveIntent and board member at Marketing EDGE, led a panel discussion about organizations using tech for social justice and marketing. #Marketing #Inclusion View the conversation here: youtu.be/b_1bN5hmTUA?t=583
1
2
16 Dec 2021
Together with @mktgEDGEorg, we are pleased to announce Prof. Sonja Gensler (Marketing Center Münster, at @WWU_Muenster) as co-editor-designate. Gensler will join Prof. Arvind Rangaswamy (@SmealCollege), in leading the journal. marketingedge.org/sonja-gens… #announcement #NewEditor
1
10
14 Dec 2021
Congratulations to @TheBrandGuyTim & @GatorLutz, the authors of this month's feature article. They show that some consumer social media engagements predict increased purchases while many are negligible. Read their article authors.elsevier.com/a/1e0G~… for #free!
1
1