A 60-second real estate ad shouldn't be controversial. Yet when Gwyneth Paltrow appeared in a commercial for a luxury development in Herzliya, Israel, the backlash was immediate. The ad wasn't a political speech. It wasn't a campaign rally. It simply showed everyday life in Israel. So why did it spark such a strong reaction? Watch our breakdown and let us know what you think below. 👇 Thank you to @GwynethPaltrow for continuing to keep Israel in the global conversation. Shabbat Shalom from all of us at IMPACT. 💙 @netanyahu @Isaac_Herzog @IsraelMFA @TelAviv #JoinImpactNow #Israel #GwynethPaltrow #Herzliya #JewishLife #StandAgainstHate #JewishCommunity #ShabbatShalom

Snacks 🤝Community Yesterday, the IMPACT Snack Crew hit the ground running, sharing some of Israel's favorite snacks and sparking conversations throughout the community. 🇮🇱🥜 A huge thank you to Osem for helping us bring the IMPACT Snack Crew to life and making this initiative possible. 💙 Want to join us? 🚨 2 more days left to join the IMPACT Snack Crew! 🚨 Sign up, grab some snacks, meet new people, and help us create an IMPACT. @Bamba_Usa #JoinImpactNow #ImpactSnackCrew #Bamba #IsraeliSnacks #JewishCommunity #JewishJoy #Osem #CommunityBuilding #AmYisraelChai

🥜💙 COMMUNITY. PRIDE. RESILIENCE. 💙🥜 A huge THANK YOU to Seasons Scarsdale for donating boxes of Bamba to power the IMPACT Snack Crew! Because of partners like @SeasonsKosher, our volunteers are distributing Israeli snacks across Westchester and the tri-state area—turning a boycott into an opportunity for connection, education, and unity. Every bag shared is more than a snack. It's a conversation. A statement. A reminder that we will always choose community over division and pride over silence. Together, we're showing that when one part of our community is targeted, we respond by showing up, standing together, and making an IMPACT. 💙 Organize. 💙 Empower. 💙 Mobilize. Thank you, Seasons Scarsdale, for helping us spread Jewish joy—one Bamba at a time. #IMPACTSnackCrew #JoinIMPACTNow #BambaMonth #JewishPride #JewishJoy #StrongerTogether #SupportIsrael #Westchester #CommunityStrong #StandUpToHate #MakeAnIMPACT #Unity #Resilience #Bamba #ThisShallNotStand

🚨 Introducing IMPACT LIVE 🚨 Our new series featuring the people, organizations, and changemakers shaping the Jewish world. For our first episode, @AaronHermansays, CEO of IMPACT, sits down with @israelwillpreva Shmuel Holiday, founder of J Brief, a youth-led initiative helping young Jews stay informed without spending hours scrolling through the news. Because in today’s world, being informed isn’t enough. The next generation needs to be informed, connected, and ready to make an IMPACT. Follow @JoinImpactNow for more IMPACT LIVE conversations. #ImpactLive #JoinImpactNow #JewishCommunity #JewishLeadership #IsraelNews #ShmuelHoliday #GenZ #JewishPride #FutureLeaders

What's your favorite Jewish food? From Chopped Liver to Bamba making the list too. 🥜 Join our Snack Crew TODAY through Sunday as we share some of Israel's favorite snacks with the community. Scan the QR code at the end of this video to Join a Crew! #JewishFood #IsraeliFood #Bamba #SnackTok #Foodie #JewishJoy #IsraeliCulture #JewishCommunity #FoodLovers #KosherFood #JoinImpactNow

Before @JudithLeiber became one of the most celebrated handbag designers in the world, she was a Holocaust survivor who rebuilt her life from scratch. What began with a unique skill learned in Hungary eventually became a luxury brand carried by First Ladies, celebrities, and collectors around the world. Her story is about more than fashion. It's about resilience, craftsmanship, determination, and the ability to create something extraordinary after unimaginable hardship. At IMPACT, we believe stories like Judith Leiber's deserve to be shared. They remind us that Jewish history is filled not only with survival, but with creativity, innovation, and achievement. Follow @JoinImpactNow for more stories that make an IMPACT. 🎥 Credit: @USCShoahFdn

"To the world, you may be one person. But to one person, you are the world." Holocaust survivor @Steigmannspeaks shared a powerful reminder: community matters, education matters, and knowledge without action means nothing. The next generation has the power to change the world. The question is: what will they do with it? Follow @JoinImpactNow for more conversations that inspire action. #JoinImpactNow #SamiSteigmann #HolocaustSurvivor #JewishPride #Community #Education #MakeAnImpact

POV: 1,800 students. One voice. 🇮🇱💙 @SARacademy @SARHighSchool brought the energy to the Israel Day Parade, proudly celebrating their love for Medinat Yisrael and the strength of the Jewish community. The future is bright when the next generation shows up with this much pride. Follow @JoinImpactNow for more moments of Jewish joy, unity, and community. #JoinImpactNow #IsraelDayParade #SAR #JewishPride #MedinatYisrael #AmYisraelChai #JewishUnity

Hollywood imagined space. Jewish astronauts, scientists, engineers, and innovators helped make it a reality. From Boris Volynov, the first Jewish person in space, to Judith Resnik, Ilan Ramon, Jessica Meir, and countless others, Jewish contributions have helped shape humanity's journey beyond Earth. This incredible compilation from @TheGenesisPrize highlights just how many Jewish pioneers played a role in expanding what was thought possible. At IMPACT, we believe these stories matter. They remind us that Jewish history is not only a story of survival—it's also a story of discovery, innovation, and pushing the boundaries of what humanity can achieve. Follow @JoinImpactNow for more stories that educate, inspire, and celebrate Jewish contributions to our world. 🎥 Credit: The Genesis Prize #JoinImpactNow #JewishHistory #JewishPride #SpaceExploration #Astronauts #STEM #Innovation #IlanRamon #JessicaMeir #JudithResnik #GenesisPrize #JewishExcellence #ImpactMovement

Polio once terrified the world, until two Jewish scientists helped change its course. Jonas Salk and Albert Sabin developed vaccines that protected millions and helped push polio to the brink of eradication. No patents. No ego. Just a mission to save lives. Follow @JoinImpactNow and download the free IMPACT app for more. #JewishHistory #JewishExcellence #MedicalBreakthrough #SaveLives #Polio #JoinImpactNow

Stronger together. 💙 A huge thank you to Westchester Torah Academy for partnering with IMPACT and helping empower the next generation to stand up, speak out, and make a difference. When schools, parents, and communities come together, real IMPACT happens. Follow @JoinImpactNow to join the movement. #JoinImpactNow #IsraelDayParade #WestchesterTorahAcademy #JewishPride #Community #OrganizeEmpowerMobilize

SHOW UP. SPEAK UP. STAND UP. When communities choose boycotts and division, we choose engagement, dialogue, and pride. Join us on June 11 in Brooklyn as people from across faiths and backgrounds come together to stand against discrimination, support Israeli products, and show that hate has no place in our communities. 🍪 The IMPACT Snack Crew will be on site distributing delicious Israeli snacks as a symbol of resilience, unity, and support for Israeli businesses. 🎶 Live music 🤝 Multi-faith speakers 🍫 Free Israeli food and snacks 💙 Community unity and resilience 📍 782 Union Street, Brooklyn, NY 🕔 5:00 PM – 7:00 PM This isn’t just about snacks. It’s about standing up to bigotry, supporting our neighbors, and demonstrating that attempts to isolate and divide will be met with community, connection, and action. The IMPACT Snack Crew is turning a boycott into an opportunity to bring people together, spark conversations, and celebrate the products, culture, and communities that others seek to exclude. Together, we organize. Together, we empower. Together, we mobilize. @endjewhatred #IMPACTSnackCrew #EndJewHatred #FightBDS #StandAgainstHate #JewishPride #StrongerTogether #SupportIsrael #CommunityUnity #JoinIMPACTNow

What happens when a simple Jewish post turns into a comment section full of hostility? In this clip from Jonah Platt's Being Jewish Podcast, Jonah and Adam Louis-Klein discuss a reality many Jews know all too well: being targeted online simply for expressing a Jewish identity, perspective, or connection to Israel. Whether you agree with every point or not, the conversation raises an important question: when does disagreement cross the line into harassment? At IMPACT, we believe people should be able to express their identity without fear of intimidation, bullying, or hate. Creating safer online spaces starts with recognizing these experiences and refusing to normalize them. What are your thoughts? Follow @JoinImpactNow for more conversations, education, and community. 🎥 Video Credit: @BeingJewishPod @JonahPlatt #JoinImpactNow #BeingJewishPodcast #JonahPlatt #JewishVoices #Antisemitism #OnlineHate #JewishIdentity #StandAgainstHate #JewishCommunity #ImpactMovement

THEY BOYCOTTED BAMBA. WE'RE TAKING IT TO THE STREETS. The Park Slope Food Coop voted to boycott Israeli products, including Bamba. Our answer? 20 IMPACT Snack Crew locations. Hundreds of volunteers. Thousands of bags of Bamba. Because when they boycott, we show up. When they divide, we unite. When they try to silence us, we get louder. From June 10–14, New Yorkers will be sharing Bamba, celebrating Jewish pride, supporting Israeli products, and standing against bigotry. 🥜 BDS = BIGOTRY. 🔥 THIS SHALL NOT STAND. Join the movement. Join a crew. Make an IMPACT. Scan the QR code or sign up here forms.gle/rrEiqafpQzzXJhmy5 #IMPACTSnackCrew #BDSisBigotry #ThisShallNotStand #JoinImpactNow #JewishPride #JewishJoy #StrongerTogether #SupportIsrael

We asked for his thoughts on the @israeldayon5th Parade... This @oorah camel said it all. 🐪🇮🇱 Safe to say he knows how to make an IMPACT. Follow @JoinImpactNow for more parade moments, Jewish joy, and community content. #IsraelDayParade #JoinImpactNow #JewishJoy #CamelTok #AmYisraelChai #NYC #ParadeDay

Pride Month is about showing up as your authentic self. 🌈✡️ At the Israel Day Parade, members of Queer Jews Belong shared why they came to march: because they're proud of who they are, proud of their community, and proud to stand with Israel. Thank you to everyone who showed up, marched, and made their voices heard. Follow @JoinImpactNow for more stories of Jewish pride, allyship, and community. @AaronHermansays @israeldayon5th #PrideMonth #QueerJewsBelong #JewishPride #LGBTQJewish #IsraelDayParade #JoinImpactNow #JewishUnity #AmYisraelChai #Pride

🧐 @Wikipedia is one of the most visited sources of information in the world... but that doesn’t mean every page is free from bias. In today’s digital age, narratives are shaped online in real time. On controversial topics edit campaigns can influence what millions of people read every day. Don’t just consume information. 🚨 Question it, verify it, and think critically about where it comes from. Download the free IMPACT app and follow us @JoinImpactNow for more! #MediaLiteracy #Wikipedia #DigitalNarratives #ThinkCritically #JoinImpactNow

Yesterday, on Holocaust Survivor Day, we stood outside The @nytimes demanding truth, accountability, and an end to narratives that fuel antisemitism. Holocaust survivors. Community leaders. Activists. Allies. One message: Silence is not an option. At IMPACT, we believe in organizing, empowering, and mobilizing people to stand up against hate and misinformation. The truth matters. And we will never stop fighting for it. @ShaiDavidai @TaliGoldsheft #JoinImpactNow #JAccuse #TruthMatters #EndJewHatred #JewishPride #StandUpSpeakOut #AmYisraelChai #OrganizeEmpowerMobilize

You don't need to understand Hebrew to understand this. The energy. The joy. The pride. The connection. At the Israel Day Parade, Jews and allies marched side by side, proving that support doesn't require speaking the same language—it requires showing up. That's what community looks like. That's what IMPACT looks like. 💙 Follow @JoinImpactNow for more moments of Jewish pride, unity, and allyship. @JewishAgency @israeldayon5th @JCRCNY #JoinImpactNow #IsraelDayParade #JewishPride #JewishUnity #Allyship #AmYisraelChai #StrongerTogether #CelebrateIsrael #JewishJoy #JewishAgency

What does being Jewish mean to you? ✡️ We asked students. Their answers were about community, pride, tradition, resilience, and showing up for one another. Now it's your turn 👇 Tell us in one word: What does being Jewish mean to you? Follow @JoinImpactNow for more Jewish voices, stories, and community moments. @AaronHermansays @BeingJewishPod @JonahPlatt @israeldayon5th #BeingJewish #JewishPride #JewishJoy #AmYisraelChai #JewishCommunity #JewishIdentity #JoinImpactNow