Jon Last is founder of Sports & Leisure Research Group, providing custom research & market analysis for clients in sports and leisure industries.
Joined June 2011
- Tweets 566
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- Followers 314
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263 Photos and videos
Jon Last retweeted
8 Sep 2025
Have you ever wondered why a pin was put in a certain location, especially if it’s hard to reach? Maybe it wasn’t the golf course superintendent’s doing. @ezLocator founder Jon Schultz talks with Driver$ @Jon_Last about his company’s technology.
firstcallgolf.com/podcasts/d…
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Understanding the why behind #sports fan and participant behavior is critical in today’s evolving #sportsbiz. My perspective on deriving actionable #qualitative #insights in the space is featured in the Summer issue of @qrca Views lnkd.in/eDufSA7N
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Good conversation on the evolution of leadership and the future of the #research and #insights profession in a data-driven world with Kastu Analytics' Ravi Parmeswar lnkd.in/eaPiRaDa Market Research Institute International Insights & Innovators
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Few in the #golfbiz have a better handle on the issues confronting the industry and how best to solve them than @TheNGCOA CEO @jaykarencae . He joins us on the latest Driver$ podcast on @firstcallgolf \tinyurl.com/bd4thxhj
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The short term benefits of #sports coverage migration to multiple #streaming sources may ultimately impede #brands and properties from telling compelling stories and erode fan loyalty. My latest for @MediaPost lnkd.in/eTMerntN #sportsbiz
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Is the incessant #sports coverage focus on superstars wearing thin? Has the @PGATOUR put the final nail in LIV Golf’s coffin? Plus the proper place for #AI in #sportsbiz and other actionable insights in our latest News and Views newsletter. conta.cc/44ie4uZ #golfbiz
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Older and more affluent #sports fans are becoming the new "lost generation" as content delivery continues to fragment..and research suggests that #sportsbiz #marketing execs should care. My latest for @MediaPost lnkd.in/egDZYsGH
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As consumers show wariness amidst the economic roller coaster, #Sports fans continue to show a resiliency and willingness to stay engaged. My latest for @MediaPost lnkd.in/exhHG9X8 #sportsbiz #insights @MRII_Learn
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Excited to lead off the new @GolfInc Wisdom series with a succinct but #insights packed six minute spot on how consumer attitudes and behaviors are impacting the #golfbiz. lnkd.in/eFnPUMv9 #sportsbiz #golf @MRII_Learn
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Golf’s Waiting Game- Our latest consumer research shows economic uncertainty meeting persistently bullish spending. New #insights drive updated expectations for the health of the golf industry. See the latest in @TheNGCOA Research Center. lnkd.in/gVUNKat4 @MRII_Learn
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Our research shows that course conditioning continues to be the most significant contributor to the overall #golf experience. In our latest Driver$ podcast, @GCSAA CEO Rhett Evans unpacks the challenges and triumphs facing course superintendents today tinyurl.com/mvx9atzs
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What is A.I.’s proper place in #sports #Marketing ? An insights driven look at the battle between high-tech, and high-touch, customer-centricity in an impersonal world seeking deeper connection. My latest for @MediaPost tinyurl.com/555nxsvk #SportsBiz @MRII_Learn
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New definitions of wealth, sports fans weigh in on expansion, how Americans are dealing with stress and more insights in our latest News & Views newsletter. conta.cc/42gQ2zB
#sportsbiz #golfbiz @MRII_Learn
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Much appreciation to all for a record number of opens for our latest News&Views, full of consumer trends and insights impacting the #golfbiz, #sportsbiz and #travelbiz conta.cc/4gUyuP6 @MRII_Learn
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Our latest #Golfbiz #insights on the year ahead from both the supply and demand side in the latest issue of @ngcoacanada Golf Business tinyurl.com/2acd4an5
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How understanding and managing “club culture”can be a critical success factor to optimize #golf facility success. Insights in the latest issue of Club Director
tinyurl.com/bdf26yr6 #sportsbiz @NSMN_sportsbiz @MRII_Learn
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Has #sports become more exclusive by being more inclusive? My latest for @MediaPost explores how #marketing has embraced broader definitions of customer experience while also delivering more elite and aspirational offerings tinyurl.com/4yrnmzbz #sportsbiz @NSMN @MRII_Learn
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Our latest deep dive into the latest #golfbiz insights, provides industry vital signs and a look into the crystal ball for what lies ahead in 2025 on our latest Driver$ podcast on @firstcallgolf
tinyurl.com/4hmpfad6
#SportsBiz @firstcal @NSMN_sportsbiz @MRII_Learn
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With the start of the new year, we have lots of fresh insights from #sports fans, #travelers and other #leisure customers. Plus info on our trends presentation at @TheNGCOA GBC. Our latest Newsletter conta.cc/4acIcuh #sportsbiz #golfbiz @MRII_Learn
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Lots of new #sportsbiz, #travel and #golfbiz #insights, plus holiday reflections in our latest News & Views. There’s some momentum building for 2025. conta.cc/49DU7Rq ; @MRII_Learn
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