As a social media manager overseeing community and influencer programs (shoutout to both SwimOutlet and Wholesome!), I’m calling out a trend that’s frankly exhausting.
If you’re an up-and-coming creator with a couple hundred or a few thousand followers, please stop demanding free product after a single story share.
A quick tag or a nice DM doesn’t equal a partnership.
Brands aren’t obligated to reward every “thanks” with a freebie. As creators, if you expect longevity, build a relationship first. Follow the brand, invest in it, show up, and deliver real engagement.
Brands can spot a thirsty creator a mile away.
And to my fellow social media managers, don’t fall for this. I don't care if you’re just starting out or not. Don't fall for it. The ROI matters, and so does your sanity!
Sorry not sorry for my rant. I am so tired of seeing this in so many brands DM’s!