I’m no longer on Twitter. See jonathanhoefler.com for my coordinates.
Joined May 2018
- Tweets 1,050
- Following 907
- Followers 2,030
- Likes 1,498
217 Photos and videos
Pinned Tweet
It’s been very pleasant being off Twitter this past month, despite missing the few folks here who still aren’t on Threads. I’ll be there from now on, at:
threads.net/@jonathanhoefler
1
5
1,164
What you really want to do, if you run a competing platform, is to direct the 𝕏 codepoint in your font to something else. Sure, 💩 is the obvious choice, but if you really want to needle him, make it a 🐦.
3
10
1,905
Hi. World's Shortest FAQ about That X Logo, from the founder of a type foundry who's spent 35 years at the intersection of letterforms and IP law:
1
65
315
78,135
Q: "Microsoft has a prior trademark on that!"
A: Google "USPTO trademark class," and then hire an attorney or earn a JD
1
42
8,025
Q: "It's bland, poorly drafted, thoughtless, and foolhardy"
A: Correct
Thank you
2
170
7,866
Commendable period typography, here!
18 Jul 2023
It’s the last 48hrs of the UK Kindle countdown sale for THE BOSS OF BETHNAL GREEN - just 99p until Thurs 20th July!
amazon.co.uk/Boss-Bethnal-Gr…
8
1,424
“Exquisite corpse,” as it were
2
877
@gray, this was interesting: “I suspect super high resolution images with definition and clarity is going to be an important weapon in the battle against soupy AI.” I’d always assumed the opposite, that AI would emerge as the killer app for clarity (“enhance!”) if not veracity:
1
2
829
Indeed, isn’t it already here?
thinkml.ai/iphone-ai-artific….
1
1
729
BREAKING: Fashion Industry edges out Architecture as the visual field most unlikely to have consistently shitty ideas about typography
5
3
54
8,228
2
754
Jonathan Hoefler has moved to Threads/Bluesky retweeted
27 Apr 2023
If you haven't been following this over the past week, take a look at this summarizing blog. It's important.
1
4
1,454
This is coming for typography.
i've officially stumbled upon the weirdest thing i've ever seen.
on a spotify radio this week, 1 song annoyingly kept playing. except every time I looked, it was a different song name and artist entirely.
so I started keeping track. here's 49 of them.
open.spotify.com/playlist/3w…
2
1
14
5,033
This month in AI: press releases in which second wave platforms announce that AI has been central to their mission for decades
2
646
Mine has to be Jacques Derrida coming to our eighth grade class, delivering an impenetrable talk that in no way was adjusted for a young audience, and leaving without comment.
I’d long thought I’d dreamt this, until an old friend recently corroborated it.
6 Apr 2023
What was the maddest school assembly you ever had? Mine = in primary school we were warned to never accept LSD patches from strangers (who would allegedly tell you they were fake tattoos of Bart Simpson). Something that has happened to me precisely zero times.
1
1
18
2,402
In the Venn Diagram of “typefounding” and “woodworking,” the union of the two sets appears to be “Moxon’s Mechanick Exercises”
1
7
1,105
Reading about — that’s right — woodworking
4
685
I’ll never, ever understand what inspires people to go to all the work of creating typefaces that look so much like Helvetica that one really needs to scrutinize them to identify the tiny places where they’re not Helvetica. Why? Type design takes such effort.
8
4
87
15,500
Life is too short to keep redrawing Helvetica. It really is. You’ve got talent. Do something more interesting with it. People will love you.
2
4
37
8,771
Anyway. Go do great things.
3
1,422