Co-Founder of @PurposeDisrupt and @comms_lab. Lead author of Advertised Emissions report. Tutor on @cisl_cambridge course for advertising and marketing.
Joined September 2010
- Tweets 2,872
- Following 1,698
- Followers 1,504
- Likes 1,434
621 Photos and videos
Pinned Tweet
10 Jul 2023
The trade bodies - @The_IPA @ad_association @ISBAsays - are trying to dismiss Advertised Emissions. My view on why that is not a good move....
10 Jul 2023
Why ‘Advertised Emissions’ matter: @PurposeDisrupt hits back at ad trade bodies – a view from @JonathanMWise buff.ly/3O4Dgy8
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18 Jul 2023
One for you @JacobDubbins if you haven't seen it....
18 Jul 2023
The scientific consensus for #ClimateChange and that is is caused by human activities is 96-100%.
People think it's just 60-70% of climate scientists, because bots and climate change deniers flood social media and newspapers with false data, lies and fossil fuel propaganda.
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14 Jul 2023
Great to see #advertisedemissions included in the @WARCEditors 'Future of Strategy' survey..... @Grace_Kite @APGLondon HT @benessen
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14 Jul 2023
And @ad_association @The_IPA @ISBAsays continue to deny that the ad industry should measure and reduce the emissions associated with incremental consumption it is responsible for..... @ellen__ormesher @klundster @APGLondon @benessen @Grace_Kite #advertisedemissions
13 Jul 2023
The ground temperature in some areas of Spain has hit more than 60C! (140F) Sixty C! This is no longer a "Holiday" destination - #Spain is now a torturous sweatshop. You can't sustain crops in this heat for long - nor a society.
Community note
Ground temperature is not a good indicator for crops growth since it drops rapidly the more centimeters you dig down. Almost every crop produced outside in summer is rainfed (Olive, vineyard, barley & wheat) wich has been the same since the Roman empire
For more info (Spanish)
atlasnacional.ign.es/wane/Clima
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13 Jul 2023
Great 'sense-making' piece from Amelie Lambert about how we are approaching the 'point of maximum danger' (and possibility).....lbbonline.com/news/connectin… @LBBOnline @ellen__ormesher @klundster
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13 Jul 2023
Reality is relational. Objects aren't 'objects'. An chair is a vibration of quanta that hang out together for a while. Still struggling to get my head around the implications, but thanks to @benessen for the excellent book recommendation from @carlorovelli...
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21 Jun 2023
Fantastic wee film that talks about the benefits and reasons to join #changethebrief Alliance from @PurposeDisrupt #advertising #climatechange #leadership youtube.com/watch?v=JmNSPzvf…
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14 Jun 2023
You'll like this @jonjalex - one year on since you spoke at the festival....
13 Jun 2023
Very pleased and happy to have volunteered at the Manningtree Earth Festival on Sunday. People are really up for finding out how they can take positive climate action..bbc.co.uk/news/uk-england-es…
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13 Jun 2023
Very pleased and happy to have volunteered at the Manningtree Earth Festival on Sunday. People are really up for finding out how they can take positive climate action..bbc.co.uk/news/uk-england-es…
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12 Jun 2023
Interesting context given the current Shell pitch that is happening....@ellen__ormesher
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9 Jun 2023
Prediction. Summer weather in the UK is going to be nuts. Not sure how, but when you look at deviation, already, in the Atlantic, & know that El Nino will kick in properly, later, it is likely going to very different weather experience. Buckle up @ellen__ormesher @AliJSheridan
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8 Jun 2023
Interesting to see how the Shell pitch is hotting up....thedrum.com/news/2023/06/08/… @PurposeDisrupt
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5 Jun 2023
This feels like quite big news. If true.....
5 Jun 2023
"We Are Not Alone": US Has Retrieved Craft Of 'Non-Human Origin' Says Whistleblower From Govt. Task Force On UFOs zerohedge.com/technology/we-…
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24 May 2023
And that is why carbon offsets are a bit dodgy....
23 May 2023
CEO of biggest carbon offset certifier @VerraStandards has resigned after forest program exposed for fraud. @Disney @Shell @gucci among the mega-corps who bought into the lie. Companies must stop buying carbon indulgences, do the work & change from within theguardian.com/environment/…
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16 May 2023
Loving the work of the @ASA_UK ......
15 May 2023
Adverts claiming products are carbon neutral by using offsetting face UK ban theguardian.com/environment/…
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9 May 2023
Interesting - highly respected advertising strategist Laurence Green asks whether there should be limits to the advertising. When those in the system start questioning the system, things start to change...the-media-leader.com/laurenc… @APGLondon @ad_association @ellen__ormesher
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4 May 2023
Very pleased that @ToyotaUK didn't jump on the EV bandwagon and stuck it out with Hydrogen. Explainer film on why hydrogen is the future EV's can't deliver (mass transit is still the best option, obvs) youtube.com/watch?v=rTawvzH0…
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3 May 2023
Very good summary of the coming El Nino - likely to be significantly alter global weather patterns youtube.com/watch?v=rwdxffEz…
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