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Jonathan Park @JonathanVPark

Building a local cleaning business after leaving a 9 yr tech career. Sharing my journey to growing a 7 figure biz. Product @ intuit, xero, and mlse.

Joined November 2020
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Starting off Monday with 2 new clients booked. • Client 1: Biweekly cleans w/ initial deep clean • Client 2: Monthly cleans w/ reduced scope This bumps our MRR by $660 to $5,800/mo (from recurring cleans only). Let's keep the momentum going.
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I've been away from twitter the last month - here's a quick update on the biz: • Dec: $7.6k, 34 cleans, 68% recurring • Jan: $5.3k, 26 cleans, 85% recurring For Feb we've got 27 cleans on the calendar so far with 89% of them recurring.
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Ls from Dec and Jan: • Lost a key weekly client ($1k/month) • 2 brand new cleaners flaked last minute on their jobs leaving me scrambling • Faced a few quality control issues, but resolved them same day or next clean
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My focus areas this month: • Onboarding 4 new recurring clients (1 a week) • Delegating all cleaning-related tasks • Hiring & training 1-2 new cleaners • Tightening up SOPs (adding videos) • Cold calling & emailing commercial prospects Full steam ahead.
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Reason number 28 why I’m in the cleaning business
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Todays todos: • Supervise 2 new cleans • Take 3 sales calls • Implement new cleaning system We hit a new high of 9 cleans for the week. Just a month ago we had weeks with zero cleans. No clever gimmicks or hacks. Just get the basics right every day.
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It's been a busy couple weeks for the cleaning business. My current focus areas: • Slowly removing myself from the cleans • Balancing between sales & operations • Hiring experienced cleaners • Celebrating small wins Still very early in this journey, but the path is clear.
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What I love about the home cleaning business: 1. Easy to grasp and execute 2. High retention & very low churn 3. Don't need much to differentiate 4. Extremely predictable business model 5. Few uncontrollable variables to stress about All I need to do is show up.
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3 months ago, I left my corporate tech career to start a home cleaning business. Here's the numbers so far: • Sep: $2.6k / 7 cleans • Oct: $5k / 16 cleans • Nov: $6.2k / 23 cleans Hopeful & excited for December 🙏🏼
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EOD recap: ✅ successful clean for new monthly client ✅ current clients migrated to bookingkoala ✅ all cleaners added on bookingkoala I realized every improvement to the business came out of unexpected challenges. I'm learning to embrace them instead of dreading them.
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Monday todos: • Supervise new client’s clean • Follow up with leads from last week • Add cleaners to booking koala • Interview new cleaner Let’s have a strong start to the week 💪🏼
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In any business, acquiring your first customer asap should be your top priority. Here's how I landed my first client in 2 weeks of launching my home cleaning business: • Handed out flyers • Cold called realtors • Bought leads on bark • Posted on local facebook groups
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Take as much action as possible, cast a wide net, and don't stop until you get that first "yes". The faster you can prove your fit in the market, the faster you can compound your experience & knowledge to the next level.
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EOD recap: • Closed a $457 move-in clean for Nov 28 • Imported all client data to booking koala • Gave feedback on last clean to new cleaner Another challenging yet positive week in the books. Expecting nothing less for next week.
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Saturday todos: • Follow up with 2 new leads • Start migrating client data from Jobber to Booking Koala • Refine website copy with niched down msging My theme of the week: Sacrifice short term gains for long term success.
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EOD recap: • Supervised move-out clean with new cleaner • Signed 5 new clients, 4 of them recurring • Started setting up booking koala (will likely move on from jobber) We're getting close to hitting $5k MRR from recurring clients. Milestone #1 is within reach!
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I signed 5 new clients today after not signing any the entire week. 4 became biweekly or monthly clients, adding $1.2k to my MRR. Scratching my head about the sudden influx, but we'll take the win. The emotional rollercoaster is real.
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Friday todos: • Train brand new cleaner • Supervise move-out clean • Play around with booking koala (I’m using Jobber) I barely got any new leads this week. Need to find ways to broaden my reach. Anyone have good results with google ads or posting on fb groups?
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It's been 2 months since our first clean, and we just passed $10k in revenue. Here's our snapshot so far: • 24 clients • 35 total cleans • 46% recurring cleans • $302 average clean price Baby numbers, but we're moving in the right direction.
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