CRO-led growth for Shopify brands - convertibles.dev
Joined March 2021
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5 Jul 2025
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4 Jul 2025
I’m sure there’s plenty of good CRO people out there. I’m a very happy client of @JuliansDigital and Clayton at Convertibles.
They have a unique testing methodology and are doing col stuff with AI to guide the roadmap.
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Julian retweeted
A test reshuffled halfway is a test that can't win.
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Jun 12
Initial testing, no, Fable is definitely not AGI.
Useful to drop the expectation that some model will come in and do all your work.
The best quality outputs are still human brain (ideally big) with a single-threaded AI agent flow, prompting from real expertise and adding quality context sources.
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Jun 9
We shipped a range of free CRO tools for various ecom metrics, check them out here - convertibles.dev/pages/tools.
Let me know any feedback, or how they can be improved.
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Jun 8
Looking for a killer CRO person, NA timezone, no DMs please, just referrals.
Who's impressed you?
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Jun 5
If Claude Code is failing to follow instructions from CLAUDE MD or memory, give hooks a go.
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Jun 4
test more
Jun 3
Lots of caveats to this data and why different brands with different traffic mixes would show up - but was shocked at how large the spread was on RPV across storefronts
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Jun 3
You can build a landing page in an hour now. That's exactly the problem.
When everyone can build fast, knowing what to build is the only edge left.
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Jun 2
The business farmer vs the business hunter:
Hunters chase - new deals, new markets, new revenue.
Farmers cultivate - systems, margins, retention, consistency.
Most founders only know how to hunt. So the business gets bigger every year, never better.
A business built on hunting dies the day the hunter stops.
A farm keeps producing.
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May 30
Great alternate POV.
May 21
We’ve automated every single thing we can @every with AI agents.
And yet there’s way more human work to do than ever. We’ve gone from 4 -> 30 human employees since GPT-3.
I wrote a report on the structural reasons: how AI makes expert competence cheap, why that drives up demand for experts, and why the dynamic only intensifies as we approach AGI.
After Automation: every.to/p/after-automation
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May 24
Biggest SEO productivity hack - connect Claude Code to Shopify via a custom app API access, give it read/write access to content.
Then do the same for Google Search Console access.
Changes applied instantly, no need for manual copy/pastes, source data immediately ingested and analyzed for improvements and action points.
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May 20
The real ROI of AI isn't doing the same work faster, it's doing work you'd never have attempted.
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May 19
Surveys - the biggest leverage/insights, absolutely free, no-brainer thing to do.
Too few operators are close to their customers.
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May 18
First signs of the business starting to become more independent.
Deep work galore.
"Think with the end in mind"
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May 17
Subscription revenue is the closest thing to magic in DTC.
IF it works.
Don't force it.
Dig through your data, and most importantly, listen to your customer.
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May 15
Shopify's analysis of Q1 2026 storefront data shows that AI-referred sessions (from ChatGPT, Perplexity, Gemini, Copilot, Claude, Grok, etc.):
- Convert at ~50% higher rates than organic search
- Carry 14% higher AOVs
- Outperform organic conversion in 23 of 25 merchant categories by an average of 56%
AKA, keep investing in SEO.
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