Retainers are kind of gross.
You'd be surprised how effective "Give me X $ and I'll complete this list of tasks. Here's why these things are important. Here's why I know that" can be.
Manage your process, not your results.
Want to expand your network? Do this.
LinkedIn Sales Nav -> Lead Search -> Posted within the last 30 Days -> Second Degree Connections
You now have a list of active LinkedIn users that you have a mutual connection with.
Start interacting with their posts.
Send a connection.🎯
Best place to make connections and find new leads? Evening dinner and drinks during a trade show.
Best way to be remembered?
Geo-targeting ads to the convention center and then running a retargeting campaign for a few months.
They'll feel like you followed them home. 🤑
The median number of engagements on a tweet is 0.
If you're getting one like, you're in the top 50%
If you're getting 100 engagements (likes RT), top 1%
The barrier to growth isn't as high as you think it is.
Start moving. 🏃♂️🏃♂️🏃♂️
A good SEO strategy will help you rank better
I have gathered 100 AI prompts to give you a good start on SEO-focused content
Comment "Seo" and I will send them to you for free
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You can't expect to make profits from your marketing campaigns...
If you haven't even defined your customer persona.
You have to understand who you're targeting so you can figure out how to target them.
Once you've defined your customer persona...
Focus on taking action on the following:
1) Focus on channels that drive traffic & conversions
2) Create more personalized campaigns
3) Get more insightful data for your business from your marketing efforts
What's the Rule of 7?
It means that it could take someone more than seven times of exposure before they buy from you.
Which is why you need to create various touchpoints in your sales funnel.
Here's a visual representation of this:
You must optimize all 3 parts of your funnel if you want to convert more traffic:
•Top of Funnel: Awareness & Interest
•Middule of Funnel: Consideration & Intent
•Bottom of Funnel: Evaluation & Purchase
Multiple platforms where you can promote your content to your target market:
•SEO
•Social Media
•Email Marketing
•Display personalized ads
Use the ones that best fit your brand's goals...
And the ones where your target audience will be.
If you want your eCom store to remain profitable long-term...
Then you need to be tracking your company's KPIs.
Here are the 12 most important KPIs for eCommerce growth.
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