I’m no longer active here. CEO of start-up/small business marketing agency KEXINO. Recovering perfectionist, all-round nice bloke. More at bit.ly/1coQj2Q
Joined January 2009
- Tweets 12,915
- Following 417
- Followers 2,961
- Likes 1,547
440 Photos and videos
Pinned Tweet
1 Oct 2023
This is probably my last post here.
Like others, I'm sad at what this channel has become.
I'll still check in occasionally. But as a lurker, not a poster.
If you'd like to keep in touch, find me online in other places.
It's been fun, people. But it seems the party's over.
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Gee Ranasinha retweeted
Mastering Print Marketing: Insights on Strategy, Differentiation, and Ne... youtu.be/1gEG2fPPMkI?si=f4es… via @YouTube @KEXINO
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Gee Ranasinha retweeted
9 Sep 2024
🚫 Avoid the Marketing Template Trap 🎯
Marketing isn’t baking, it’s cooking! Gee founder of @KEXINO advises against following rigid formulas in marketing. Allow space for improvisation and creativity. Want to stand out? Break away from the template trap! #Marketing #Innovation
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29 Sep 2023
Whatever you're selling, however you're selling it, one of the first questions you need to ask yourself every single day:
"How does our buying experience compare with Amazon?"
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25 Sep 2023
Why should marketers and business owners be all over dark social, and what it means to the lead generation plans?
Read more 👉 lttr.ai/AEn8r
#leadgeneration #buyingjourney #marketing #sales #business #smallbusiness #digitalmarketing #socialmedia
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25 Sep 2023
Hanlon’s Razor: “Never attribute to malice that which can be adequately explained by stupidity.”
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22 Sep 2023
In business, little depreciates faster than a technology advantage.
#marketing #business
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22 Sep 2023
The way we communicate and frame the price of a product is far more important than the price itself.
Value ≠ Price
#marketing #business
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18 Sep 2023
The customer question isn't about whether your fleece jacket is made of recycled plastic bottles.
The question is: why should they buy another fleece, and if so, why should they buy it from you?
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15 Sep 2023
If you want to create marketing that's remembered and acted upon, your only option is to be bold, audacious, and fearless.
Because, thanks to AI, average is going to come for free.
#Marketing
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11 Sep 2023
If your idea of selling is to immediately offer a discount, you're not selling.
You're begging.
#Sales
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8 Sep 2023
Hot coffee or hot tea = awesome.
Iced coffee or ice tea = awesome.
Tepid coffee or tea = revolting.
It's the same with #marketing.
Be bold or go home.
'Lukewarm' won't move the needle.
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4 Sep 2023
People don’t buy because they understand what you're about.
They buy because you understand what they're about .
#marketing
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1 Sep 2023
Data isn't truth. Data is evidence.
Data needs to be turned into relevant and tangible information, so that insights can be drawn and action can be taken.
Simply having the data isn’t the point.
Using it properly is the point.
#marketing #martech
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28 Aug 2023
What drives demand isn't a bunch of sales funnels or retargeting campaigns.
It's a group of customers who actively want what you're selling.
The best products are the ones people already want to buy, without needing a ton of convincing.
#marketing #martech #sales
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25 Aug 2023
Great and effective marketing can sell a product one time, but it takes a great product to sell again and again (aka "fool me once.." etc.)
Over the long term, performance reverts to the value provided.
#sales #marketing #productdevelopment
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21 Aug 2023
Just because you personally habitually do (or don't do) something, doesn't mean everyone does (or doesn't).
Relying on your own behavior as the arbiter for customer drivers isn't strategy.
It's narcissism.
#marketing #strategy
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Gee Ranasinha retweeted
19 Aug 2023
"The machines are going to take all the jobs"
The jobs:
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Gee Ranasinha retweeted
19 Aug 2023
More vandalism from @elonmusk. Twitter has now removed all media posted before 2014. Thats - so far - almost a decade of pictures and videos from the early 2000s removed from the service.
For example, here’s a search of my media tweets from before 2014. x.com/search?q=From:tomcoa…
Community note
Images before/around 2014 are still saved on Twitter/X's servers, however, the t.co links appear to be broken at the moment.
The famous Ellen DeGeneres selfie from the 2014 Oscars is currently missing from her tweet.
twitter.com/EllenDeGeneres…
But the original file is still available on their servers.
pbs.twimg.com/media/BhxWutnC…
twitter.com/Accountabilabu…
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18 Aug 2023
Insight underpins every business decision.
It is the smallest actionable unit of truth.
#strategy #Marketing #business
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