CEO Amplified Intelligence. Author of The Attention Economy and Viral Marketing: the science of sharing.

Joined July 2010
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The sensational Chrissie Hanson on point as usual "attention can indeed be applied as a lever for campaign optimization, if you commit to the rigor of knowing best practices around content, and what the format will be used, and the…lnkd.in/gcbQPxJw lnkd.in/gS_VE4hB
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It was wonderful to partner with Lindt & Sprüngli and Publicis UK on such an important conference for your amazing business. Well done Gerhard Louw and team (and thank you for the chocolates, which are on the long journey home to Australia with me). lnkd.in/gbQ3_-wU
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The What, How, Which and Why of attention economics. An attention ecosystem I have been working for about 8 months now in readiness for a session at ISBA in London next week (oh and my second Attention Economy book which will be out later in the year). I…lnkd.in/g6SVH3bG
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Looking forward to sitting on a panel in Cannes2023 alongside OMD USA, NBCUniversal and Google. Just a friendly chat, thanks to Coalition for Innovative Media Measurement (CIMM), about Quality Media and Quality Media Measurement. It will be fun. lnkd.in/gqY4dyGN
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I had so much fun presenting at Cannes in Cairns. LOTS of people have asked for the deck, so here is a link if you want to download it (much easier than sending pdfs to many). For those of you who are going to Cannes in Cannes, I will see you soon ;-) lnkd.in/g2W3kFfT

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Dr. Karen Nelson-Field retweeted
When the Queen of Attention speaks. @KNelsonField @bandt #CannesinCairns. 🙌🏽
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Very excited to be named an honoree at the Top Women in Media and AdTech Awards, alongside so many inspiring and innovative leaders. Congratulations to my fellow “tech trailblazers" and to all those paving the way for women in thi…lnkd.in/g6nbnf4e bit.ly/3oPRSr3

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It’s easy to look back at our careers and see trajectories as logical, or even predestined, but not many can claim such clarity. The amazing Victoria Usher, the impressive CEO of GingerMay is conducting a series on the winding pathway to our career destin…lnkd.in/g2AZA8N5
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