Head of Marketing @getelevar. Tweets on SEO, Google Analytics, and Looker Studio. #GA4, #WomenInAnalytics, #Measure
Joined February 2015
- Tweets 677
- Following 246
- Followers 767
- Likes 3,140
28 Photos and videos
Greg’s joining a webinar to talk about email and SMS flows — the kind that don’t just look nice, but actually get people to buy stuff.
He’ll be joined by @KayleLarkin from @getelevar and @ecomchasedimond to break down what works, what doesn’t, and how to stop sending emails into the void.
Register here: go.getelevar.com/turn-browse…
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1 Apr 2025
Where did that sale actually come from?
- Shopify: Organic purchase
- Meta: 100% from your ad
-GA4: …Direct traffic 😏
Same customer. Same purchase. Three different sources.
When your goal is to 2x profits, you can’t afford to guess.
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1 Apr 2025
So, what's the move?
A) Accept that you’ll never know what’s really working
B) Keep reporting “direct” revenue and hope no one asks questions
C) Fix your tracking so you actually see the truth
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1 Apr 2025
I know what I’d pick. What about you? ⬇️
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Accept it
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Hope no one asks
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Fix your tracking
0 votes • Final results
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5 Dec 2024
Thrilled to see @getelevar named the Best Server-Side Tracking Tool by @connorrolain in @AaronOrendorff's Operators Newsletter: operatorscontent.com/posts/n…
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Kayle Larkin retweeted
9 Aug 2024
We're on track to spend $10M on Meta this year…truly mind-blowing.
Join me on August 22nd for a fireside chat where we'll explain how top DTC brands are maximizing Meta’s potential in 2024.
Click the link in the comments to register!
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31 Jul 2024
Don't miss out - Shopify Tracking webinar!
Get a custom pixel code for the data layer and Google Tag Manager.
Seats are limited!
Link: buxtonco.zoom.us/webinar/reg…
#GoogleAnalytics #GTM #Shopify #eCommerce
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Mark your calendars for late April!
I'll be at the @getelevar Summit in South Carolina, April 29-30th with a panel of AMAZING eCom peers
Early bird tickets are on sale now here: getelevar.com/elevar-summit/ and increase in price after March 31st!
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Kayle Larkin retweeted
17 Jan 2024
Exciting News!
We're thrilled to announce that Elevar has officially joined forces with @Buxtonco.
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30 Nov 2023
ChatGPT 1st birthday 🎉 - I asked it to name the top 10 topics (or fields) that it has received the most questions about.
🧵Here is what ChatGPT replied...
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30 Nov 2023
10. Philosophy & Ethics: Discussions regarding philosophical ideas, ethical dilemmas, moral concepts, etc.
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30 Nov 2023
Have you used ChatGPT for any of the above topics?
Was AI helpful in solving your problem?
Do you know which topics ChatGPT was programmed not to discuss?
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