T-Mobile turns T-Mobile Tuesdays into a broader loyalty platform

T-Mobile is marking 10 years of T-Mobile Tuesdays by expanding the program into a broader loyalty platform with new travel, dining and entertainment benefits.

Cruises are booming as Americans cut back on other travel

Americans are feeling squeezed by rising travel costs — but cruises are attracting younger and value-conscious travelers.

Amazon pushes Alexa toward automated shopping

Amazon is folding its Rufus assistant into Alexa as it pushes deeper into AI shopping tools that track deals, automate purchases and shop across devices.

Store brands are getting cooler with younger shoppers

Gen Z shoppers are helping retailers reposition private labels as stylish, trustworthy and even aspirational — not just affordable.

Claire's leans into NeeDoh-style sensory trends to win Gen Alpha shoppers

Claire's is testing a sensory-driven strategy to win Gen Alpha — blending in-store experiences and content creation.

AI is changing how we shop — and when stores actually matter

AI is shifting more shopping decisions online — making store visits less frequent but more intentional and raising the stakes for every trip.

AI is changing how we shop — and when stores actually matter

AI is shifting more shopping decisions online — making store visits less frequent but more intentional and raising the stakes for every trip.

Axios Vitals - Walmart seeks to do more in GLP-1 race

NeeDoh and squishy dumplings are everywhere this Easter — if you can find them

Squishy toys like NeeDoh and glittery "dumplings" are taking over Easter baskets — and parents are scrambling to find them.

Exclusive: Bed Bath & Beyond stages comeback with Container Store deal, coupon return

Bed Bath & Beyond is staging a comeback — with stores, coupons and a deal to buy The Container Store, its president tells Axios.

Novo takes on Lilly and telehealth rivals with new Wegovy pricing

The Wegovy price war is heating up. Novo Nordisk is testing subscription pricing across telehealth platforms as competition intensifies.

Exclusive: Kalshi to preemptively block athletes and politicians from trading on their markets

Prediction market Kalshi plans to preemptively block participants from betting on their sports and campaigns, Axios has learned.

Exclusive: Target to eliminate synthetic colors from cereal aisle

Target will require every cereal it sells to be made without certified synthetic colors by the end of May, executives exclusively told Axios.

Exclusive: Walmart raises pay for thousands of pharmacy technicians, expands roles

Walmart told Axios it's raising pay and elevating thousands of technician roles as it invests more heavily in pharmacy workers.

First autistic Barbie doll now for sale at Target, Walmart and Amazon

The new Barbie was developed with autistic advocates and designed to reflect sensory and communication differences.

America's turkey flock is the smallest in 40 years ahead of Thanksgiving

Nearly 514,000 turkeys have been impacted by fresh bird flu outbreaks this month alone.

Sports gambling indictment revives tough questions about integrity

The legalized sports betting industry has become a major source of revenue for the leagues, TV networks and state governments.