FounderBrands | Building personal brands for B2B founders on X/LinkedIn | 26M views in 7 days. Sharing my best frameworks daily.
Joined January 2023
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34m
My favorite practices for writing high-impact posts:
• Use storytelling
• Ask questions
• Provide value
• Be clear
If you're doing these, you're already ahead of most.
Just keep it going.
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You never stood a chance.
“Why am I not growing?”
*checks profile*
> AI generated content
> AI generated bio
> No clear niche
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I noticed that I grew faster online when I stopped chasing clients.
These days, I let my personal brand do the talking.
Competence and proof wins and it always will.
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Jun 13
Most creators feel they need all the answers before they start.
What they don't understand is that even the experts are still figuring it out.
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Jun 13
Life/business lesson: You only start to grow when you treat your mistakes as opportunities instead of defeats.
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Jun 12
Modern B2B marketing is the ability to own your audience, earn trust at scale, attract buyers who already believe in you, and close without chasing. Makes your brand more powerful in a world designed to keep you dependent on ads, cold lists, and someone else's algorithm.
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Jun 12
Biggest lie you can tell yourself about your B2B brand: "If followers and impressions are climbing, the brand is working."
That only makes sense when your audience IS your product.
A creator with 100k followers can pull 6 figures from sponsorships. The audience IS the product. For a B2B founder selling 4-5 figure services, that same follower count is pretty much a vanity metric. Means virtually nothing to the business.
The labels are the same but they tell you 2 completely different things.
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Jun 12
Truth most people need to hear about AI and personal branding:
You can't delegate your authority to a tool. The thinking, the opinions, and the experience still have to come from you.
Nearly every resource on using AI to build a personal brand [the right way] is just a few clicks away.
There are literally zero excuses for outsourcing yourself.
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Jun 11
The weakest content strategy on the planet is "posting daily".
A lot of founders I talk to think they need better hooks or more volume. They've been posting daily for months and getting nothing.
The problem is that they never lock in who they are talking to or what outcome the content is building toward. Posting without a strategy is no different than just being busy. It feels productive but it doesn't move the business forward.
And volume without positioning just amplifies the wrong message to the wrong people. Everything changes when you build your content around a defined buyer AND a clear outcome.
The biggest mistake I see is founders tweaking content before they ever locked the strategy. They are optimizing the wrong thing.
You only get inbound leads when you position your posts around the person you want to reach.
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Jun 12
We'll run your entire X and LinkedIn system:
- Content
- Engagement
- DMs/Lead Generation
You only pay when you get clients: founderbrands.io/ken-schedul…
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Jun 11
Your bio is your most viewed (and least optimized) asset.
After a great post, people click your profile. Your bio decides if they follow, keep reading, or bounce. Founders spend hours on posts and 30 seconds on the one line that makes it convert.
Say who you help and the outcome they get, specific enough that there's no doubt you can help them.
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Jun 11
If 99% of being a building a brand is not getting distracted, what's the other 1%?
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Jun 8
Most creators try to do it all.
• Managing multiple platforms.
• Posting endlessly.
• Burning out.
It’s unsustainable. Focus on doing less but with purpose.
That’s how you build something real and lasting.
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Jun 11
Looking to help 1-2 CEOs/Founders who want to:
• Increase brand awareness
• Build an audience
• Generate leads
With content like this, click here to apply:
founderbrands.io/ken-schedul…
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Jun 10
"Say NO more often than yes"
Learning the value of protecting your time is criminally underrated.
Jun 10
7 underrated life hacks that helped me build a $90M brand:
- Work out every day before touching any work
- Say NO more often than yes
- Journal every morning religiously
- Sleep by 10, up by 5, never miss that window
- Be unapologetic about cutting off people with bad energy
- Give back every single week without expecting anything
- Cut out artificial dopamine (alcohol, scrolling, fast food)
One year of this produced more than the previous 5 combined for me.
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Jun 10
For years I built faceless brands. Theme pages. Accounts that could've been run by anyone. It felt safer. Nobody was judging me, because I wasn't really there.
It was also why none of it ever turned into a real business.
The day I put my own name and face on what I was building was the day it started to feel risky. It was also the day people started actually connecting with it.
Safe and invisible go together more often than founders want to admit.
Glad I switched it up.
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Jun 10
Every founder asks how to get more leads. Almost none ask why a buyer would choose them over someone equally qualified with a similar offer and similar results.
Your personal brand should answer that question.
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Jun 10
Content Creator KPIs
- Impressions
- Email list size
- Follower count
- Engagement rate
VS
B2B Owner KPIs
- ICP DMs per month
- Qualified meetings booked
- Referrals from your audience
- Time-to-close on social leads
Many B2B founders default to the first list without realizing it. Then they wonder why they can't sign clients.
They should have been optimizing for the second.
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Jun 9
I've had packages delivered outside of my apartment building while I was at work. I don't even hit "order now" unless I know I'll be home when it gets delivered.
Jun 9
Just had a rug delivered from @FedEx to be dropped "at the front door."
People are really out there doing the minimum.
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Jun 9
AI is making everyone's content sound exactly the same. And you can't blame Claude or ChatGPT. People are letting it think for them instead of using it to express what they already know.
AI writes content that's agreeable by default. Clean, balanced, reasonable. The kind of post nobody argues with, but nobody remembers it either.
If you want to build a following your content needs real opinions that someone could push back on. A point of view that came from doing the work. Think of those as your edges.
Never let AI do your writing without feeding it you thoughts. All that does is smooth out those edges into something forgettable. And the edges are the part people remember.
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Jun 9
POV: You realize you're not getting clients because you're a "content creator" with a B2B service.
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