We want to build a strong, positive organisational culture, based on values. Leaders often set out abstract absolute positives as organisational values (integrity, respect, trust etc) but these don't drive the day-to-day decision-making (& therefore the behaviour) of the people at work. Therefore, they have no impact on the actual culture.
@ErinMeyerINSEAD has undertaken research on organisational culture for two decades & suggests six actions for making values-based culture come alive:
1) Build your culture based on real-world dilemmas: identify the tough dilemmas that people routinely face and clearly state how they should be resolved, in line with the stated values.
2) Move your culture from abstraction to action: “dilemma-test” your values to determine if they are actionable enough to be useful in real decision-making situations.
3) Paint your culture in full colour: articulate your desired culture using concrete, colourful images to get the values to stick.
4) Recruit people whose values fit: “bad” behaviour is contagious.
5) Let culture drive strategy: identify your strategic objective & use dilemmas so people understand what decisions they should be making to move the organisation in the right direction.
6) Don’t be a “values” purist: Identify dilemmas in which your stated values do not apply.
hbr.org/2024/07/build-a-corp…
Graphic by
@julianstodd