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Ketner Group @KetnerGroup

As the go-to PR agency for retail tech companies, we help our clients build brand, drive demand and grow shareholder value.

Joined October 2009
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Congratulations to our client @NielsenIQ for being featured in @Fortune. Read more at this link to learn about how cooler screens are being used in convenience stores: fortune.com/2025/01/17/walgr… #conveniencestores #digitizedads #retailtech

Walgreens replaced its refrigerator doors with digitized ad-laden glass. It might become a $200...

In December, Cooler Screens shut down access to hundreds of the digitized fridge doors, which Walgreens claims affected sales.

fortune.com
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Research and findings from our client @ApprissRetail were featured in @Forbes! Learn how Appriss Retail's data-driven approach is transforming retail strategies! ow.ly/3LP650UM6nc #retailreturns #onlineshopping #retailstrategy

Retailers Flooded By Returns Need A Three-Pronged Fix

Returns may reach nearly 17% of the retail market in 2024, requiring retailers to reduce the hassle for consumers and their operational challenges handling the volume.

forbes.com
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Putting the final touches on your #NRF schedule? If you're looking to talk shop about retail tech PR, make sure you've scheduled an appointment with our CEO and president Catherine Seeds. 💥 You can book a meeting here: ow.ly/Zy4A50Uv2AX
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During the holiday quiet, I was reminded of a story by founder and senior advisor Jeff Ketner about being interviewed by legendary Barbara Walters. As we embark on the new year, I plan to remind myself of what he learned: everyone has a story to tell. ow.ly/YQjQ50Uv2ZX

My Interview With Barbara Walters - Ketner Group Communications

At age 12, Ketner Group founder Jeff Ketner was interviewed by Barbara Walters. He learned that everyone has a story to tell.

ketnergroup.com
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Just ten days left until we kick off #NRF!! We can't wait to be in New York learning about the newest and brightest in retail tech. 🤩 🗓️ To meet with our CEO and president Catherine Seeds at the show, schedule an appointment here: ow.ly/tWnk50Uv2rU
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Over the holidays, it's tempting to latch on to the next big trend when it comes to pitching. 🎆 But, the reality is, trends are not on their own stories. 🙅‍♀️ Learn which PR tactics you can use to turn a one-off trend into an impactful story: ow.ly/hbL550UqYIy

Trends Are Not Stories: How to Use PR Tactics to Capture Attention With Media - Ketner Group...

How to identify bigger media relations stories using tried and true PR tactics including proactive pitching and targeted press releases.

ketnergroup.com
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We love seeing our client @ApprissRetail featured in @USATODAY! Their study found that $148 billion in holiday merchandise was returned in 2023. ow.ly/gVX550UqYhc

'Tis the season for giving. And returning. What to know about Target, Walmart policies

Shoppers returned nearly $150 billion in holiday merchandise in 2023. Here's what you need to know about returns at Target and Walmart.

usatoday.com
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Looking for help as you develop your 2025 marketing strategy? We'd love to give you advice at #NRF! Meet with @catseeds at this year's conference to learn how you can use PR to drive demand and increase shareholder value. ➡️ Sign up for a meeting here: ow.ly/WIuY50UqY8W
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"95% of respondents say AI is a top C-suite priority and 84% agree it provides a competitive advantage. However, only 40% of respondents are fully prepared to implement AI projects now," according to a report by @riverbed featured in @ChainStoreAge. ow.ly/3Igr50UmJAz

Retail AI readiness doesn’t match urgency

Retailers almost universally agree that artificial intelligence is of major importance, but preparation lags.

chainstoreage.com
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🌟 Congratulations to clients @ApprissRetail, Digital Wave Technology and @inspectorio, which are finalists for a Vendors in Partnership award! We are amazed by the work our clients are doing and thrilled for this acknowledgement from @Vendor_Awards. ow.ly/T22l50UmFVW
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Attending #NRF? We are too! We love talking shop about retail tech at this conference. If you'd like to meet up, you can schedule an appointment with our CEO and president @catseeds here: ow.ly/HLbB50UmFI1
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In our client @birdzi's latest byline CEO and co-founder @shekarraman shares that grocers of all sizes can become leaders in adaptive retail. Read more in @MyTotalRetail. ow.ly/pY3P50Uj0b8

Making 'Adaptive Retail' Work for All Retailers

As the path to purchase evolves, “adaptive retail” is the latest term that's set to take hold of marketers’ lexicons. But what exactly does this term mean?

mytotalretail.com
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Not sure if you're ready to invest in PR? Then check out "The PR Agency Readiness Checklist," which can help you identify whether it's time to leverage an agency to capture attention in the new year! ow.ly/zZs950UiZOn
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We love this feature on client @MACHAlliance! "[Clarks] realized it needed to undergo a total digital transformation, stepping away from the monolithic architecture to more agile technology stacks...It did all that with the help of the MACH Alliance." ow.ly/tgn650UiZC1
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🗽 #NRF will be here before you know it. Don't forget to: - Brief analysts now. - Finalize your press release strategy. - Draft your media pitch and finalize your media lists. - Show kindness and respect! ow.ly/uteS50UcW5E

5 Things To Do Now To Prepare for NRF - Ketner Group Communications

Media and analyst relations are essential to PR success for retail tech companies at NRF, retail's biggest show. Here are 5 tips for success.

ketnergroup.com
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.@DBerthiaumeCSA does a great job summarizing how Amazon Haul will compete against retailers like Temu and Shein. In addition to highlighting "ultra-low" priced items, customers can save more when they spend more. ow.ly/5OlI50U8a5B

Amazon takes on Temu & Shein with low-priced storefront

Amazon is not sitting back while low-cost shopping apps such as Temu and Shein grow in popularity.

chainstoreage.com
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The reality is, media are burned out from AI. 👎 To capture journalist attention for our retail tech clients, we recommend telling real stories about how their customers are using AI to solve substantial challenges. 👍 ow.ly/t15950U89E2

AI and Retail Tech PR: Three Things to Remember - Ketner Group Communications

As we shift from "what" to "so what" of AI, it's important for retail tech companies developing PR strategies to keep these things in mind.

ketnergroup.com
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🛍️ October was a good month for retail sales, with purchases bouncing back as consumers "moved past concerns about a port strike and other issues that slowed September's sales." Learn more via @NRFnews: ow.ly/7Vk750U88m9
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Where did the department store go? President and CEO @catseeds shares her personal experiences with these retail giants while reflecting on their future in her latest video: youtube.com/watch?v=kiDB6N6o…

Where Did You Go, Department Stores?

In her latest audio blog, president and CEO of Ketner Group, Cather...

youtube.com
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We love celebrating client coverage and today we're thrilled to share @ApprissRetail was featured in @AP! 🎉 "Last year, roughly 14% of returns were fraudulent, costing retailers $101 billion in losses," according to a joint report from NRF and Appriss. ow.ly/xvSP50U3vFi

Many retailers offer 'returnless refunds.' Just don't expect them to say for which products

It’s one of the most under-publicized policies of some of the biggest U.S. retailers: sometimes they give customers full refunds and let them keep unwanted items too.

apnews.com
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