I wrote this early this morning and I wasn't sure if I would actually publish it, but here it is: blog.samaltman.com/2279512

This is the ultimate guide to turning more clicks into customers and scaling your DTC brand more profitably. Shoutout to @KevinMKline, @MichaelDiesu, & Emily Walden who made this playbook come to life! Grab it here hubs.ly/Q032wpXg0

1. Not focusing enough on flows Most brands have the basic email flows set up by the time they get to us... BUT they're probably spending 90% of their email marketing efforts on campaigns. Meaning they're not doing much flow optimization or adding new flows.

I’m excited to announce the launch of our Deliverability Suite. For the past 3 years, we’ve built a best-in-class identity resolution product that’s helped 100 brands, like Caraway, GoPuff, and G.O.A.T. Foods, grow faster with more accurate retargeting. Now, we’re tackling another big challenge for ecom brands: email deliverability. With new ESP rules, brands only have room to be marked spam 3 times out of every 1,000 emails before their account is at risk of being sunsetted and they’re forced off their email platform. Our Deliverability Suite will help even more brands never land in the spam folder again. The suite includes three inaugural products: 👤 Prospect Filtering - Filter your email list so you only send emails to prospects most likely to convert 🔥 Domain Warming - Boost positive engagement quicker by hyper-warming your sending domain 🔄 Domain Rotation - Remove all risk to your domain’s health by rotating cold sends across side domains If you’re interested in a FREE audit of your Klaviyo account’s deliverability, apply here: shorturl.pulse.ly/sfbowx4rc8

You CrunchLabs = #Webbys People’s Voice VICTORY 🙌. They’re currently in 2nd place. VOTE RN: wbby.co/31988N

This is insane….

For those of us that always forget to save our passwords this is super nice and convenient! Love the new feature release from Recharge. sprou.tt/1pUbMq8aqbq

I’m a little disappointed there wasn’t an escalator this time….

100% to this! I’ve always believed the agencies are the innovators in e-commerce. It’s one of the reasons I’ve loved working with them so much over the years.

Agencies are the core of the world of ecom. They are at the forefront of change. They are stable benchmarking tools. They have insight on (and often direct) the future of ecom. They should be the directive for any founder building or any investor investing in this space.

@getrecharge is having an #ecommerce #meetup in #austin #texas next week! events.rechargepayments.com/…

Why is everyone on tech Twitter constantly trying to give me 10-20 tips on everything related to work and life? What happened to shit posting cat videos and complaining about traffic? #goodoldays

The effects of loneliness are severe. It’s almost as if people are opting to stay at home on their phones and streaming vs participating in life. Covid likely accelerated this and it’s a shame.

I somehow appreciate that the PA Senate race has divulged into a battle of memes on Twitter. Was hoping for more buts it’s 2022 after all.

I’m so comfortable being in unfamiliar situations I’m perceived as awkward by others because my friendliness. I’ve come full circle.

Westlake People: They're just like us!

Turns out buying the dip is easier said than done. A lot of individual investors losing their shirts right now….

It’s a weird feeling knowing at any given day I’m at risk of being shot in America. I’ve accepted it but damn what a strange reality. Prayers for those in Buffalo. 🙏

We’re excited to be co-hosting a Virtual Trivia Pub night with @eBridgeConnects on May 13th. Come meet other merchants and show off your @Shopify & ecommerce knowledge for the chance to win a PS5. Space is limited, so register to reserve your spot: hubs.la/H0MM-L70

Had a blast at the #shippingcakes event! My son Owen nailed it! Thanks to @wsakaren, @ShipperHQ and @ShipStation teams for putting together an amazing @AdobeSummit event!