President at Interluxe. Former CEO at adMixt (acquired). Former CEO @ Metric Digital (acquired). Paid growth for Vuori, Marine Layer, Figs, Glossier, PrizePicks
Joined April 2011
- Tweets 3,543
- Following 1,287
- Followers 2,589
- Likes 18,415
422 Photos and videos
Jun 11
imagine telling people you work in marketing for red bull and you're the tv cartoon person
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Jun 10
This is really good. I haven't spent much time on email but this is inspiring me. I'm going to set up an overnight /loop. Here's what I did:
- Gave this to claude
-Gave asana access and asked it to blindly design the last 5 emails in our email asana board that we've sent.
-Then compare them to what we acually sent (Claude went through my email and found them matched by subject line to what was in Asana)
- Grade them on pre-defined criteria 1/10. Loop until it gets 9/10 across the board.
Currently on first pass I'll give it a 6/10. Excited to see where we're at in the morning.
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Jun 3
the average tiktok shop ebitda margin for an iris brand is -30%
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Jun 3
This is similar ish to what we often do.
We typically do 5% to View Content, 5% to ATC at the top (so 10% total), exclusions handle the new reach for us, and it’s validated through lift studies. Interest targeting works for us at BOF, sometimes up to 25% of our spend.
Every account is different tho
Take your top best performing ads.
Launch a sales campaign, but instead of optimizing for purchases, optimize for daily unique reach.
Launch that campaign at like 5% of total spend.
To me this has been the biggest contributor overall to pushing net new reach on Meta.
The key here is the audience and placements seeing the content. Advantage needs to be off. Customize the placements. Exclude all engagers and buyers.
I've found launching with interests actually seems to push things higher. Use your cohorts to understand the demo and just send that signal.
I usually am a broad maxi, but for these I want a bit more control. I've found if you do give the reigns to Meta it generally does the opposite of what I wanted.
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Jun 1
"XGC" (Experiential Generated Content) is going to be thing and we're going to make it happen
Jun 1
I love writing about how marketing is changing! Great to talk with @KevinSimo123 about Interluxe Group buying his firm, adMixt, and how the two will blend experiential activations and performance marketing modernretail.co/marketing/in…
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Jun 1
TODAY’S SHOW // 6.1.26
Aditya Banerjee, Posana - 12:40pm CT
@ashnichrist - 1:10pm CT
@KevinSimo123 - 2:10pm CT
News & Views
Messi’s RTD, no more
Meta’s AI pendant
Roadie debut - 0% alcohol, 0 cals
Costco gas domination
Quince furniture nationwide popups
Jun 1
Más by Messi: No More | Meta's AI Hardware Push | Quince Furniture Pop-Ups?? x.com/i/broadcasts/1dGYllmMA…
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Jun 1
I'm excited to share that adMixt has been acquired by Interluxe Group, with the support of MountainGate Capital.
Big thanks to…
Our clients, for giving us the opportunity to work with them.
Our team, for striving to get better and consistently delivering results.
The Interluxe team (Nick Van Sicklen) and Mountaingate Capital (Brandon Hall), for brining us in to build something better together. @Nii_Ahene for making the intro and being a friend.
And last but not least... He doesn’t want attention but the Founder/Brains of adMixt, Zach Greenberger, for giving me the opportunity to join.
I’ll share a lot more about the new and fun things we’ll be able to do to drive better performance as part of Interluxe, but this is just a thankful post.
The whole team is coming over and I’ll be President of Performance Marketing.
Alright, back to work.
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May 30
My kids favorite toys of all time:
A Whisk
Cupcake molds
May 29
Tickets to disneyland: $300
That one time we got kombucha and a slice of rainbow sprinkle cake from the grocery store and ate it at the park: $7
Guess which one the 2yo talks about more
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May 25
Lived in NYC for 10 years and the best bagel is Plotchke’s in Knoxville Tennessee. This is not a joke.
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May 20
A good rule for Twitter health:
If you use your real name,
And your real face,
On your Twitter?
Never, ever engage with someone who doesn't use their own name face on their Twitter.
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May 20
One of our clients, @alexandani, is looking for a head of retention marketing if anybody is looking or know somebody who is looking
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May 20
Mark leaving the meta office after their AI included him in the layoffs
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May 17
May 16
I have many friends who do this, and I mean no shade to anyone personally. But listing every company you’ve ever invested in as a separate position on your LinkedIn is completely unhinged.
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May 16
A regular occurrence in southern culture that’s never publicly addressed is getting cut off by an aging sedan that’s missing half a fender every time you go on the freeway
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May 11
Over a year ago:
x.com/KevinSimo123/status/19…
May 11
Could Interest targeting on Meta be making a comeback?
This new update in June will allow advertisers to describe their target audience instead of searching through thousands of Meta's interest options.
Meta will use AI to surface the right options, reminiscent of TikTok Ads Manager's "recommended interests" feature.
This runs counter to the popular narratives right now: "media buying will be dead soon" "Meta is simplifying the ads experience" etc
The number of complex ad product rollouts has accelerated in the last 12 months: this, incremental attribution, expansion of Value Rules, Profit Optimization, lead quality optimization...
Optionality in the media buying workflow is getting MORE, not LESS complex
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May 10
Outsourced my wife’s Mother’s Day card to an investment banker and now she thinks I’m a cannons guy
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May 9
I’m not prepared for a world where MTV becomes The Mickey Mouse Club for politicians
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