Meta’s WhatsApp AI policy is under investigation by the COMESA Competition Commission following a complaint by Adlegal International alleging abuse of dominance. The probe concerns changes to WhatsApp Business terms that restrict third-party AI chatbots, such as ChatGPT, Google Gemini, Microsoft Copilot, Perplexity, Poe and Luzia, from accessing WhatsApp’s Business API, while favouring Meta AI, raising concerns over competition, consumer choice, and AI innovation in the COMESA region.
Adlegal is seeking interim measures to suspend enforcement pending a full investigation.