We hosted our second private Knot evening at Grand Hyatt Gurgaon. Small room, curated people, one-to-one conversations. This is where things actually begin. Founders, consultants, operators, CAs, PMs, engineers from different backgrounds, same intent.

In person is where things actually begin. We’re hosting a private Knot evening at Grand Hyatt Gurgaon. A room designed for better conversations. 2nd May 2026, Saturday, 3 PM Request invite: knot.dating/event-invite Very soon: Bangalore and Mumbai

1.2 million views. Not sponsored, not paid. We’ve spent zero on marketing till now. In fact, Knot Dating doesn’t even have a marketing team.

People are going broke just to look rich for one night. This isn’t an Indian problem. A leading South African newspaper reached out and did an interview. Same psychology. Different country. Here is the interview: INDIAN entrepreneur Jasveer Singh sparked debate on social media after criticising extravagant spending on Indian weddings, arguing that many families prioritised social status over financial stability. Singh is the co-founder and CEO of Knot Dating, an AI-driven matrimony platform based in New Delhi, India. In an interview with the POST, Singh said he had seen the growing trend of people getting into debt to meet social expectations. “It is a mix of social pressure, cultural expectations and ego. I have seen this repeatedly. Families are spending years of income on a single event, often with loans, just to meet social expectations. At some point you stop calling it a celebration, and start calling it what it is. “Nowadays people do not want a good wedding. They just want validation. They want that one moment where people say ‘wow, what a marriage … and they are ready to go broke for it,” he added. Singh said in India, people were often driven by ego and social positioning.  “They want their name to be talked about. They want to look rich within their circle. They are not just hosting a wedding, they are signaling status to friends, family, neighbours and relatives. It is about showing that they can afford the extravagance, when they actually cannot. “That one idea pushes people to stretch far beyond their reality, just for one night where others praise them. It is a combination of cultural expectation and social pressure. But it is also a comparison. If someone else did a wedding at a certain scale, the next person wants to do more just to stay ahead socially. “In India, weddings have clearly become performances. Social validation plays a big role. For many families, it is not just about celebration, it’s about image, ego, and how they are perceived in society. “On the parents’ side, it is largely about status. On the bride and groom’s side, social media has added another layer. Today, a lot of weddings are designed for photos and Instagram. Life starts looking like a reel instead of a real celebration,” Singh said. He said other events, like baby showers or gender reveals, were still not as prominent in India.  “Weddings remain the biggest stage. Pre-wedding functions have grown, but they are still extensions of the main event. “This is where the extreme behaviour shows up. People are willing to spend several years of savings, sometimes even take loans, and then spend the next few years repaying that money. All for a one- or two-day event. “And the irony is, the people they are trying to impress usually do not care as much as they think. But the pressure to perform is strong enough that it keeps repeating,” he added. Singh said contributing factors included a mix of insecurity and validation loops.  He said people did not want to be seen as “less” in front of relatives or society, and social media had amplified it.  “What used to be a local comparison is now a national comparison, adding to the pressure and demands to keep up with extravagance,” Singh added.

Just had a sync up with my manager for this year's hike. Finally, after working for 3.5 years, I can say I'm qualified to be on @KnotDating

If you’re looking for marriage, stop chatting on dating or matrimony apps immediately. It’s completely a waste of time. Most conversations die there (busy-free). A direct call helps you understand tone and how someone communicates, your decision becomes quick, yes or no. Otherwise you end up wasting weeks going back and forth, 10 days of chat equals a 15 min conversation. At Knot, ‘match to meet’ Close the gap fast. Everything starts after meeting. Appearance and personality matter for both genders, that’s reality.