Brian Kramer | EVP @CarsCommerce | GM Accu-Trade | 30 yrs in auto retail | Helping dealers sell smarter & buy smarter | Galvanize Newsletter ⬇️

Joined January 2012
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He was initially skeptical. 30 seconds later…the numbers matched, and the recon detail was much tighter. And this month, he’s already becoming a power user of AccuTrade. “It gives you peace of mind. There’s data behind the number and accountability for the decision.” - Mike D’Agostino GM/Partner, #1 Mitsubishi dealer in U.S. More appraisals. Less guesswork. 🎥 Live from NADA AccuTrade Challenge with Brian Kramer @cars_commerce #cars #dealership #NADASHOW2026 @nada @nadaconvention @carsdotcom @miked_305 #dealership
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Carvana started selling new vehicles. David Spisak and I recently visited Carvana CDJR of Sacramento. What we learned will surprise you… #carvana #dealership #cars @DavidSpisak
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Most dealers think market share starts with new cars. Patrick Abad says it starts with used cars and I couldn’t agree more. If you want to dominate new car sales, you need a used car operation that wins trades, captures customers, and feeds your service drive for years to come. “Win every trade. If you win the trade, you’re in control of the market.” 🎥 Full episode of The Kramer Show with Patrick Abad, GM of Beaver Toyota, is out now. Link 🔗 in bio. @cars_commerce @morethancars #AutomotiveRetail #UsedCars #InventoryStrategy #TradeCapture #CarDealers
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Customers can buy almost anything from their couch in seconds…yet many dealerships still think that “your presence is your leverage.” Joe St. John breaks down why remote F&I is crushing traditional in-store deals — delivering higher PVR through transparency and convenience. At Oakes Auto Group, remote F&I is already outperforming in-store turns. 🎥 Full episode of The Kramer Show is live. Link in bio 👆
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Many dealers are still appraising trades at the worst possible point in the deal process. Joe St. John breaks down how moving the appraisal to the beginning of the process helped push their trade capture close to 60%. Less waiting. Less friction. Faster decisions. Because once customers are ready to buy, the fastest way to lose momentum is making them sit around while managers debate their trade value in the back office. #Automotive #retail #cars #car #dealership
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Miami GP #f1
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A lot of dealership pay plans look incredible on paper. 40% front-end gross… huge earning potential… But the real question is: 40% of what? @BenzandBowties breaks down one of the biggest disconnects in automotive retail- the gap between the pay plan that gets advertised and the gross that actually exists in the deal. Margins, packs, inventory aging, and pricing strategy often determine the profit long before a salesperson ever touches the deal. So is the salesperson responsible for the gross…or just the timing of the opportunity? 🤔 Let us know your thoughts in the comments below…👇
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At the National Automobile Dealers Association (NADA) Show 2026 in Las Vegas, I spoke with Doug Horner (@BenzsAndBowTies) - General Sales Manager at Mercedes-Benz of North Olmsted, and one of the most respected voices in automotive retail. Doug also challenges several long-held dealership assumptions. From the way stores compensate salespeople to how dealers think about lead sources, he explains why many of the metrics operators rely on today are incomplete- and how those blind spots can quietly cost dealerships sales. This conversation is packed with the kind of insights that only come from someone actively running a high-performing store while also engaging daily with the broader industry through social media. Watch the full conversation with Doug Horner to hear how today’s most effective dealers are thinking about the future of automotive retail. Cars Commerce #cars #ai #benzandbowties
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The New Ad Car in 2026. Dealers who source better and appraise more accurately will win more inventory…and more deals. Cars Commerce #cars #dealership #retail
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Technology doesn’t help you sell more cars. It helps you to make better decisions. Danny Papakalos, Director of Pre-Owned Operations at @cochrancars believes that the disconnect is not the software, it’s failing to understand to understand why the software is making certain recommendations to you. Be curious. Ask questions. Understand what’s driving the data, and let it speak to you. @cars_commerce @carsdotcom #usedcars #used #dealership
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Reflecting on the recent National Automobile Dealers Association @nada show, one of the biggest conferences in the world. We’re going to be pulling back the curtain to show everyone that wasn’t able to attend, what it is really like? What’s the big deal? Is it worth going to, and what is to like to attend? Stay tuned as we recap the events, talk to dealers and industry leaders, and find out what was most important to them in their business right now. It’s going to be incredibly exciting!! @Cars.com #NADA #car #cars #NADASHOW2026 #dealership @nadaconvention automotive
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NADA Day 1 moved fast. Started on the show floor, rallied the @cars_commerce team, then jumped straight into a live with @asotu_morethancars and the @ted_ings Fixed Ops Roundtable Podcast. Later we ran the @DealerClub No Reserve Auction live from the floor, caught up with creators like @George Saliba , and wrapped the night with some of the industry’s top leaders at the Vault at the Bellagio. You don’t really understand NADA until you experienced a day like this… @cars_commerce @nada #nada #nadashow2026 #cars
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Thursday didn’t slow down. Recorded The Walk Around podcast with @Jmfamilyenterprises, hosted the first LIVE @DealerClub Pricing Game, and spent the afternoon in real conversations with dealers about what they’re seeing right now. Shot a few upcoming podcast episodes (stay tuned!), ran into @djjazzyjeff, and closed the night talking shop with @cardealershipguy . NADA isn’t just sessions and booths- it’s where relationships actually get built. @cars_commerce @NADAUpdate @NADA @nadaconvention #cars #dealership
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Brian Kramer retweeted
@KramerBrian asked if Tesla’s charging network plays a role in how resilient these cars are—and the answer is yes, absolutely. It’s not only about how many Superchargers there are. The car plans everything for you: the route, charging stops, and your expected battery level when you arrive. That alone eliminates most of the driver’s range anxiety.
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Brian Kramer retweeted
Replying to @KramerBrian
@KramerBrian shares that 53% of shoppers would buy an EV sooner if dealers simply explained ownership better. The reality: 25 million people are looking, but confusion is killing your deals.
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Having a blast at #NADA 2026 with my friends from JM&A 💥
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Zero-click search is making it even easier for consumers to find answers. If a business doesn't provide the answers, a competitor will. A strong presence in AI-driven search results is essential for visibility. Without it, you will miss opportunities. #AI #Transparency
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I recently interviewed Jimmy Douglas, the founder of Plug, about the current market for used EV’s. Jimmy is a former remarketing executive at Tesla. His perspective around the current opportunities for used EV’s was extremely interesting...💡⚡️ Especially considering the fact that the EV game just changed. New Teslas are now competitive at RAV4 prices. Tesla’s new Model 3 Standard ($36,990) and Model Y Standard ($39,990) dropped the EV floor to ~$40K overnight by reducing battery size, range, and features. But with the federal $7,500 credit gone as of Sept. 30, the real out-the-door price aren’t falling as sharply as the headlines claim. This isn’t a trim refresh...it’s a market reset. What this means for dealers: • The price floor just collapsed - how much water is in your used EV inventory? • Residuals on used EVs will need immediate recalibration. • Every prior Tesla trade appraisal is outdated. • Your EV sales strategy needs a rapid pivot. The newly released Cars Commerce data behind it: | • 61% of EV shoppers paused purchases after the credit expired, signaling Tesla’s “under $40K” message will redefine affordability expectations. • Used EV pricing is already reacting: –10.4% QoQ for EVs overall vs. –2.9% for ICE; non-Tesla EVs –11.7%, Tesla –1.9%, giving the new Standard trims credibility and compressing used-EV ceilings. • Shopper behavior shifted fast: new-EV views –8%; used-EV searches 12%. A sub-$40K Tesla will intensify cross-shopping in the $35–45K range. • More than half (53%) of consumers now value education and transparency over incentives — dealers must differentiate on expertise, not price. The bottom line: Tesla didn’t just discount - they reshaped the EV market. Dealers who reprice quickly, retrain their teams, and lead with clarity will outperform those who react slowly. Check out the full episode of The Kramer Show with Jimmy Douglas from Plug, on the topic of all things EV is today’s market on my YouTube channel: youtube.com/watch?v=hLauF4hK… Cars Commerce #cars #electricvehicle #dealership cardealership
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Sight-Unseen appraisals bridge the gap.. #usedCar #dealership #cars
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