I recently interviewed Jimmy Douglas, the founder of Plug, about the current market for used EV’s. Jimmy is a former remarketing executive at Tesla. His perspective around the current opportunities for used EV’s was extremely interesting...💡⚡️
Especially considering the fact that the EV game just changed. New Teslas are now competitive at RAV4 prices.
Tesla’s new Model 3 Standard ($36,990) and Model Y Standard ($39,990) dropped the EV floor to ~$40K overnight by reducing battery size, range, and features. But with the federal $7,500 credit gone as of Sept. 30, the real out-the-door price aren’t falling as sharply as the headlines claim. This isn’t a trim refresh...it’s a market reset.
What this means for dealers:
• The price floor just collapsed - how much water is in your used EV inventory?
• Residuals on used EVs will need immediate recalibration.
• Every prior Tesla trade appraisal is outdated.
• Your EV sales strategy needs a rapid pivot.
The newly released Cars Commerce data behind it:
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• 61% of EV shoppers paused purchases after the credit expired, signaling Tesla’s “under $40K” message will redefine affordability expectations.
• Used EV pricing is already reacting: –10.4% QoQ for EVs overall vs. –2.9% for ICE; non-Tesla EVs –11.7%, Tesla –1.9%, giving the new Standard trims credibility and compressing used-EV ceilings.
• Shopper behavior shifted fast: new-EV views –8%; used-EV searches 12%. A sub-$40K Tesla will intensify cross-shopping in the $35–45K range.
• More than half (53%) of consumers now value education and transparency over incentives — dealers must differentiate on expertise, not price.
The bottom line:
Tesla didn’t just discount - they reshaped the EV market. Dealers who reprice quickly, retrain their teams, and lead with clarity will outperform those who react slowly.
Check out the full episode of The Kramer Show with Jimmy Douglas from Plug, on the topic of all things EV is today’s market on my YouTube channel:
youtube.com/watch?v=hLauF4hK…
Cars Commerce
#cars #electricvehicle #dealership cardealership