Xbox is "fixable", says Chief Strategy Officer Matthew Ball in new interview:
▪️Will invest more in its big IP, cut back on niche productions
▪️Xbox can improve - how hard it will be or how long it will take are different questions
▪️It's "difficult to articulate" why someone should buy an Xbox, exclusives help with that
▪️Xbox presence smaller in EU/Japan, PC is the most popular, "Windows is where the world plays", so we encourage players to do so in those markets
▪️Working hard to rethink Helix, make things more affordable, new business models
▪️Console is growing, not dying. No desire to move away from console
More in the full Interview ▶️
youtu.be/rTM-I_HDC9A?si=Zm0r…
#Xbox