For more than 30 years, Insomniac founder Pasquale Rotella has helped grow electronic music from illegal underground parties into a global movement that now draws hundreds of millions of people to dance events every year. In a lot of ways, the story of EDC, Insomniac, and Rotella is the story of dance music itself.
Last weekend, more than 170,000 people a night gathered under the electric sky in Las Vegas for EDC's 30th, an experience built on music, spectacle, community, and PLUR.
In this longform, we speak with Rotella about the rise of EDC, why he still considers himself a “hardcore raver,” the struggle to keep rave culture alive through decades of stigma and growing pains, the criticisms Insomniac faces, why 2027 will be two weekends, and why he still sees dance music as something deeper than escapism.
“I never wanted the rave to be an escape, I wanted it to be a reset for people,” he says. “This is supposed to reset you to connect with that kid that's in you, and life is better when you push the reset button. That's really the goal.”
laweekly.com/edc-30-pasquale…