World Cup marketing reporter. Follow me to enjoy the most creative ads and brand moves of the 2026 #WorldCup #FIFAWorldCup. ⚽️✨

Joined February 2009
5,603 Photos and videos
Levi’s is now using this “wrapped” logo as a their Instagram profile pic. 😄
As it wasn't an official sponsor of the FIFA World Cup, Levi's was asked to hide its logo on Levi's Stadium (Santa Clara, California). And they did it in the smartest way possible. #WorldCup #FIFAWorldCup #Levis
2
124
Logos from ketchup, mustard, and other condiment brands were taped over in the press room at Levi's Stadium for Qatar vs. Switzerland. FIFA doesn’t mess around with sponsorship rules 😅 #FIFA #WorldCup #FIFAWorldCup
2
480
As it wasn't an official sponsor of the FIFA World Cup, Levi's was asked to hide its logo on Levi's Stadium (Santa Clara, California). And they did it in the smartest way possible. #WorldCup #FIFAWorldCup #Levis
135
1,019
25,415
2,705,566
Matthieu Lamoureux retweeted
Para la historia mundial de la publicidad. 🤪
As it wasn't an official sponsor of the FIFA World Cup, Levi's was asked to hide its logo on Levi's Stadium (Santa Clara, California). And they did it in the smartest way possible. #WorldCup #FIFAWorldCup #Levis
3
9
1,683
Replying to @LEVIS @LevisStadium
Meanwhile, Mercedes-Benz (Atlanta) and Gillette (Boston) took a far less creative approach... #WorldCup #FIFAWorldCup
1
3
143
32,900
Matthieu Lamoureux retweeted
Is the Levi’s logo really so iconic that one would recognize it by its outline / silhouette alone? In context this makes complete sense but I’d be interested to know if people would be able to ID unaided.
FIFA: We don't allow branded stadium names. You'll have to hide your logo. Levi's: No worries. #WorldCup #FIFAWorldCup
11
1
40
12,367
FIFA: We don't allow branded stadium names. You'll have to hide your logo. Levi's: No worries. #WorldCup #FIFAWorldCup
1
12
13,957
The 2026 Cannes Lions TITANIUM shortlist is OUT! 🤩 The festival has just revealed the 18 campaigns shortlisted for the Dan Wieden Titanium Lions, the ULTIMATE category. I’ve put together a full breakdown, gathering ALL the case studies: llllitl.fr/2026/06/cannes-li… #CannesLions
283
Uber is launching a global system update. During the World Cup, you'll be able to give your driver 6 stars. But to get the sixth, you must already have the other 5... Meaning this update will be available only in Brazil. 🇧🇷⭐️⭐️⭐️⭐️⭐️⭐️ #WorldCup #FIFAWorldCup #Uber #Brasil
266
Heinz 🤝 Heineken Ahead of the World Cup, the two giants join forces for a limited-edition pack: 5 Heineken beers 1 Heinz ketchup. "Two brands that have been sharing tables for 150 years, coming together to make the summer taste better." #Advertising #Marketing #Packaging
3
849
Nike's 2026 World Cup commercial is pure CHAOS 🤯 "RIP The Script" packs in an absurd lineup of football legends, current stars, musicians, designers, athletes, and cultural icons. The creative idea is simple: the greats NEVER follow the script. #WorldCup
2
2
383
Javier Campopiano is appointed Chief Creative Officer of Leo Constellation, for the Americas and the Iberian Peninsula. He will be reporting to Agathe Bousquet and Marco Venturelli, Co-Presidents. #AgencyLife
253
Paddy Power’s World Cup ad is a cheeky "England-vs-America" football culture showdown, hilarious and spot-on! 🏴󠁧󠁢󠁥󠁮󠁧󠁿⚽️🇺🇸 #WorldCup #FIFAWorldCup
1
1,863
Charity 'The Dad Shift' has launched a guerrilla campaign that compares the UK’s two weeks of statutory paternity leave with everyday items that last just as long, or longer. #Marketing #Paternity #UK
184
Nike is teasing its "biggest advertising campaign ever" with this key visual bringing together 40 athletes and celebrities: Cantona, Fernandes, Haaland, Jacquemus, James, Kardashian, Mbappé, Ronaldo, Rooney, Travis Scott... ⚽️📸 llllitl.fr/2026/05/world-cup… #WorldCup #FIFAWorldCup
1
2
353
Matthieu Lamoureux retweeted
À cause de l'IA, les journées des marketeurs deviennent une succession permanente d’allers-retours entre prompts, corrections, validations et arbitrages. Pourquoi les marketeurs sont, de loin, les principales victimes du "AI Brain Fry" : unjobdanslapub.fr/2026/05/ma…
1
2
196