World Cup marketing reporter. Follow me to enjoy the most creative ads and brand moves of the 2026 #WorldCup #FIFAWorldCup. ⚽️✨
Joined February 2009
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Jun 13
“World Cup of Advertising”: Here are the 5 main trends and 26 best commercials ⚽️🔥
llllitl.fr/2026/06/world-cup…
#WorldCup #FIFAWorldCup #Advertising #Marketing #Creativity
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Levi’s is now using this “wrapped” logo as a their Instagram profile pic. 😄
Jun 12
As it wasn't an official sponsor of the FIFA World Cup, Levi's was asked to hide its logo on Levi's Stadium (Santa Clara, California).
And they did it in the smartest way possible. #WorldCup #FIFAWorldCup #Levis
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Logos from ketchup, mustard, and other condiment brands were taped over in the press room at Levi's Stadium for Qatar vs. Switzerland.
FIFA doesn’t mess around with sponsorship rules 😅
#FIFA #WorldCup #FIFAWorldCup
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Jun 12
As it wasn't an official sponsor of the FIFA World Cup, Levi's was asked to hide its logo on Levi's Stadium (Santa Clara, California).
And they did it in the smartest way possible. #WorldCup #FIFAWorldCup #Levis
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More info about this clever move and the FIFA's "clean site" rule on my blog: llllitl.fr/2026/06/world-cup…
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Matthieu Lamoureux retweeted
Para la historia mundial de la publicidad.
🤪
Jun 12
As it wasn't an official sponsor of the FIFA World Cup, Levi's was asked to hide its logo on Levi's Stadium (Santa Clara, California).
And they did it in the smartest way possible. #WorldCup #FIFAWorldCup #Levis
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Meanwhile, Mercedes-Benz (Atlanta) and Gillette (Boston) took a far less creative approach...
#WorldCup #FIFAWorldCup
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Matthieu Lamoureux retweeted
Is the Levi’s logo really so iconic that one would recognize it by its outline / silhouette alone?
In context this makes complete sense but I’d be interested to know if people would be able to ID unaided.
FIFA: We don't allow branded stadium names. You'll have to hide your logo.
Levi's: No worries.
#WorldCup #FIFAWorldCup
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FIFA: We don't allow branded stadium names. You'll have to hide your logo.
Levi's: No worries.
#WorldCup #FIFAWorldCup
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Jun 11
The 2026 Cannes Lions TITANIUM shortlist is OUT! 🤩
The festival has just revealed the 18 campaigns shortlisted for the Dan Wieden Titanium Lions, the ULTIMATE category.
I’ve put together a full breakdown, gathering ALL the case studies: llllitl.fr/2026/06/cannes-li… #CannesLions
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Jun 10
Uber is launching a global system update. During the World Cup, you'll be able to give your driver 6 stars.
But to get the sixth, you must already have the other 5... Meaning this update will be available only in Brazil. 🇧🇷⭐️⭐️⭐️⭐️⭐️⭐️
#WorldCup #FIFAWorldCup #Uber #Brasil
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Heinz 🤝 Heineken
Ahead of the World Cup, the two giants join forces for a limited-edition pack: 5 Heineken beers 1 Heinz ketchup.
"Two brands that have been sharing tables for 150 years, coming together to make the summer taste better."
#Advertising #Marketing #Packaging
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Nike's 2026 World Cup commercial is pure CHAOS 🤯
"RIP The Script" packs in an absurd lineup of football legends, current stars, musicians, designers, athletes, and cultural icons.
The creative idea is simple: the greats NEVER follow the script. #WorldCup
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Javier Campopiano is appointed Chief Creative Officer of Leo Constellation, for the Americas and the Iberian Peninsula.
He will be reporting to Agathe Bousquet and Marco Venturelli, Co-Presidents.
#AgencyLife
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May 29
Paddy Power’s World Cup ad is a cheeky "England-vs-America" football culture showdown, hilarious and spot-on! 🏴⚽️🇺🇸
#WorldCup #FIFAWorldCup
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May 25
Charity 'The Dad Shift' has launched a guerrilla campaign that compares the UK’s two weeks of statutory paternity leave with everyday items that last just as long, or longer.
#Marketing #Paternity #UK
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May 23
Nike is teasing its "biggest advertising campaign ever" with this key visual bringing together 40 athletes and celebrities: Cantona, Fernandes, Haaland, Jacquemus, James, Kardashian, Mbappé, Ronaldo, Rooney, Travis Scott... ⚽️📸
llllitl.fr/2026/05/world-cup… #WorldCup #FIFAWorldCup
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May 22
COME TOGETHER ⚽️🎵
England’s 'Three Lions' squad announcement video is vibing to the tune of The Beatles!
youtube.com/watch?v=2umUvkWz…
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Matthieu Lamoureux retweeted
À cause de l'IA, les journées des marketeurs deviennent une succession permanente d’allers-retours entre prompts, corrections, validations et arbitrages.
Pourquoi les marketeurs sont, de loin, les principales victimes du "AI Brain Fry" : unjobdanslapub.fr/2026/05/ma…
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May 21
D&AD 2026: 2 White Pencils & 52 Yellow Pencils Winners ✏️
llllitl.fr/2026/05/d-and-ad-…
Apple, AXA, Rosalia, Vaseline... Some of the best campaigns of the year!
@dandad #dandad26
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