Enthusiastic SWA Employee and fan. My tweets are my own.

Joined March 2009
147 Photos and videos
As a national board member for @MakeAWish I’ve seen the life-changing impact of wishes firsthand. This #WorldWishMonth, join me as a #WishMaker to help MAW grant more wishes for kids. Without WishMakers, wishes don't come true. Become a WishMaker at wishmaker.org
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I contributed to this new Institute for Public Relations report that examines how communications and technology leaders are using generative artificial intelligence (GenAI) in their organizations. 🔍 Explore the IPR guide to AI: buff.ly/42EqY53

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The Institute for Public Relations and Leger just published the 4th Annual Disinformation in Society Report. Companies and communicators need effective strategies and tools to combat mis/disinformation. Read the full report, here: buff.ly/46cANHF

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Our Southwest 50th & Last Chili Cookoff on Saturday was a hit! We call it our “…& Last Chili Cookoff,” because when we started, we thought it might be our last. We enjoy getting together every year for a little friendly chili-making competition. No beans allowed! #SouthwestHeart
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Spent time with our media partners at the @skift event yesterday. Our People & Culture are a distinct competitive advantage. Herb & Colleen taught us that it's our unique People that lead to happy Customers! Between HalloWN & Media Day, I think everyone got a shot of SWA Culture!
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Halloween, or HalloWN as we like to spell it at @SouthwestAir, has been a big holiday for us through the years. I’ve enjoyed celebrating with my Cohearts, and I love seeing the different ways our Employees find to celebrate with each other across our network. Happy Halloween!
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Great engagement at our Southwest Culture Connection event last week! @WhitneyE and I sat down for a fireside chat to talk about the Southwest Culture, how it started with Colleen Barrett, and how every Southwest Employee has ownership. southwestcultureconnection.c…
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Linda Rutherford retweeted
New plane smell > new car smell
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On sale this week! At most indy book sites, Amazon & Barnes & Noble. Authors Steve Cody & Clayton Fletcher have penned the perfect how-to resource for using humor to drive innovation and nurture great workplaces. Bonus: I got to write the foreword! Buy The ROI of LOL this week!
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Linda Rutherford retweeted
You know how some airlines make it harder to earn elite status?👀 We’ve decided to do the opposite! ⬇️
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So excited to be with the Mizzou Journalism faculty and students next week!
2023 Missouri Honor Medalists will present master classes on Thurs., Sept. 14, at the J-School. Classes are free and open to the public. #MissouriMethod #MizzouMade #MissouriHonorMedals @LRutherford_66 @OCCRP journalism.missouri.edu/2023…
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Linda Rutherford retweeted
Our Hearts are with everyone impacted by the devastating Maui wildfires. While we support our national disaster relief partners year-round, we understand our Customers also want to help. Please consider providing support through these local organizations on the ground: ❤️ The Maui Relief Fund [swa.is/MauiReliefFund] – Funds raised go directly to efforts supporting victims of the fires. ❤️Council for Native Hawaiian Advancement [swa.is/3Yw3eyb] - CNHA is partnering with Alakaʻina Foundation Family of Companies and Kākoʻo Haleakalā to match up to $1,000,000 in community donations for those impacted by the devastating wildfires on Maui. ❤️Maui Food Bank – [swa.is/MauiFoodBank] – Maui Food Bank is seeking monetary donations in efforts to feed thousands of displaced residents.

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This is an interesting article on how humor may be the answer leaders are looking for to meet today’s workplace challenges and connect a multi-generational workforce. Take a minute to read. instituteforpr.org/no-joke-h…

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We had a blast celebrating our Employees who’ve reached milestone Southwest anniversaries at Texas Live! The Service Anniversary Party was a hit. A huge shoutout to everyone who worked to make the evening a success, and cheers to all who were celebrating!
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The latest report by IPR and Voya Financial delves into disabilities in the workplace; highlights the need for better comms & support. Read how you can foster inclusive environments/improve EE well-being. Join the convo/share this research: buff.ly/42Fca4S
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Ronald McDonald House Charities (@RMHC) has been one of @SouthwestAir's national nonprofit partners since 1985. I love serving our community alongside my Cohearts. It’s awesome to work for a Company that encourages its Employees to give back. #SouthwestHeart #HeartInAction
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Yesterday, I had the opportunity to speak in NYC @ThePWorld Crisis Communications Boot Camp on nurturing a brand’s reputation and guiding crisis comms efforts. The agenda was stacked with impressive speakers. @kostapetrov thanks for hosting an incredible group of communicators!
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Honored to have been included in PRWeek’s Women of Distinction 2023 event alongside so many amazing, forward-thinking women in comms leadership. The event was a hit. I loved getting to share this experience with the bright, young Texas Tech students and my Southwest Cohearts!
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Thank you for this tremendous honor!
Meet the recipients of the 2023 Missouri Honor Medal for Distinguished Service in Journalism. #MissouriMethod #MissouriHonorMedal @OCCRP @SWAfollower @Mizzou
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