Software is eating the world.
But what shapes the software shaping the world?
Every software ecosystem runs on protocols: the rules that determine who can participate, how systems interact, and where value flows.
Over the past decades, software transformed how humanity communicates, learns, builds, and exchanges value.
But the deeper layer has always been the protocols coordinating those systems.
HTTP helped make the web open.
Search algorithms shaped how information was discovered online.
Social graphs shaped how people connected on the internet.
Most only see the apps, but protocols shape the foundation everything else is built on. Apps evolve quickly, while protocols can influence technology and society for decades.
That’s why protocol design and the culture behind it matter.
At Pala Labs, we think in decades. Because the rules being written today will shape what becomes possible tomorrow.