Joined June 2016
686 Photos and videos
Pinned Tweet
I believe you can save the world through wine. @isawstephen once said: "If you fear that exploring wine is a frivolous pursue, then don't make it frivolous. Help us understand the world and its issues through wine."
3
5
41
Pauline Vicard retweeted
Interested about the impact of cannabis and Ozempic on alcohol sales? How Demographics Shape Alcohol Consumption - with @laurencewhyatt on @areniglobal 🍷 areni.global/how-demographic…
2
2
5
402
Pauline Vicard retweeted
Wonderful @areniglobal presentation on how Wine Education = Wine Economics! We are fortunate to have these two amazing women in the wine industry! @FelicityCarter MW & Pauline Vicard. #WineParis @vinexposium #vinexposium2025 #wineparis2025 #finewine #wineeducation #wineforgood
2
14
514
Pauline Vicard retweeted
At the Wine Paris launch of the @areniglobal white paper “Rethinking Education: Shaping the Future of the Wine Trade” by Pauline Vicard @Labelsandgrapes and @FelicityCarter areni.global/rethinking-educ…
1
2
6
362
Pauline Vicard retweeted
What are the benefits of wine education today? join us online on February 13, 4PM GMT as we share the findings of our new whitepaper Rethinking Education: Shaping the Future of the Wine Trade. Register now: bit.ly/REOnliNe #WineEducation #ARENI #RethinkingEducation
1
1
2
109
Pauline Vicard retweeted
Going to Wine Paris? Join Pauline Vicard of @areniglobal for 'Rethinking Education - Shaping the Future of the Wine Trade' - what Does the Wine Trade Need to Become More Profitable? At the very moment that everything is changing, it is important to take some time to evaluate professional wine education. Is it fit for purpose? How could a revised professional wine education answer some of our industry’s crucial issues? The latest Areni whitepaper, is the result of a yearlong study, plus hours of workshops, roundtables and interviews. The questions asked: What should the goals of professional wine education be? What needs to be on the curriculum to make the wine trade more profitable? What remains core knowledge, but also what set of skills are missing from the curriculum? There is a gap between what wine professionals love learning about and what they need to know. How can this gap be bridged? Who should offer this training? What is the role and place of fine wine in wine education? Join Areni as they unveil our in-depth analysis of the current major gaps in professional education and the opportunities to seize to make our industry more attractive, and more profitable. Herewith the registration link for the online session: us06web.zoom.us/webinar/regi… or attend in person at Wine Paris by requesting a seat: hello@areni.global
4
8
432
Pauline Vicard retweeted
The world is evolving—and so must education in the wine trade. The Rethinking Education white paper explores how professionals can move beyond traditional learning for a more profitable future in our industry. Register now us06web.zoom.us/webinar/regi… #wineeducation #areniglobal
1
1
95
Pauline Vicard retweeted
There are #wine cies who did pretty well in 2024, despite growing challenges. So we asked them what their key levers of succes will be for 2025. A must-listen to start the year
What does 2025 have in store for the fine wine world? How are key players planning 2025 and where will they invest their time and money? For our 1st #podcast of the year, we caught up with six major wine personalities, to ask them what they see ahead. bit.ly/TrendS2025
2
4
239
Pauline Vicard retweeted
What does 2025 have in store for the fine wine world? How are key players planning for this new year and where will they invest their time, and money? Felicity & Pauline caught up with six major wine personalities, to ask them what they see ahead in 2025. areni.global/trends-worries-…
1
1
71
What does 2025 have in store for the fine wine world? How are key players planning 2025 and where will they invest their time and money? For our 1st #podcast of the year, we caught up with six major wine personalities, to ask them what they see ahead. bit.ly/TrendS2025
3
318
Pauline Vicard retweeted
How do luxury brands cope with growth, given that their desirability stands on their inaccessibility? Become a member areni.global/become-a-member… and read more about fine wine consumers on areni.global #areniglobal #finewineconsumers #wineeducation
1
3
95
Worth listening for the anecdote on the @johnniewalker_ campaign only...Or if you want to know what Sir John thinks of our collective bodies...@EricAsimov your ears must have been ringing :)
What would it take for wine companies to come up with some really compelling ideas that would inspire a whole new generation of consumers to think about wine in a new, more attractive way? Tune in for a fascinating conversation with Sir John Hegarty. areni.global/lose-the-myster…
1
103
He’s one of the advertising world’s living #legends, the man behind some of the most iconic campaigns ever devised. But Sir John Hegarty also owns a vineyard and is passionate about #wine. How could embracing creativity help us solve wine's biggest issues? bit.ly/NCNN2
1
4
266
Movie night on a friday, when the characters pour themselves some #wine and the bottom right corner message pops up" Alcohol consumption is injurious to health..." Not excess consumption...sorry for swearing but, WTF???? #worththanithought
4
2
8
1,051
Same messages when ppl smoke
106
While the conversations around alcohol health continue to be debated by govts, we each have no other options but to define our own limitations. And that starts by questioning our own knowledge of moderation. My latest piece for @JancisRobinson bit.ly/JRmod

1
4
302
How do #LuxuryBrands cope with growth, when their desirability stands on their inaccessiblity? JN Kapferer analysed how 3,200 luxury consumers across 6 countries felt about 60 major brands. Here is what they found on the Equation of Dreams @areniglobal bit.ly/EqDream

3
6
509
Pauline Vicard retweeted
Today we are launching our new #podcast series New Consumers, New Narratives. We meet marketing legends, academics/researchers, merchants and global observers to discuss the best possible ways for our industry to invest in its future. Episode one is live! bit.ly/NCNNep1

1st episode of our new #podcast series! We meet #marketing legend and world-renowned researcher Jean-Noël Kapferer. Can fine wine even be considered #luxury and if so – or if not, what impact does it have on wine brands business models? Listen/read bit.ly/NCNNep1
2
2
224
1st episode of our new #podcast series! We meet #marketing legend and world-renowned researcher Jean-Noël Kapferer. Can fine wine even be considered #luxury and if so – or if not, what impact does it have on wine brands business models? Listen/read bit.ly/NCNNep1
3
296
Throwback on @LVMH Vins d'exception Leaders Retreat: 2 days, 10 leaders, 3 workshops, countless tastings and pages of insights on some of the current crucial questions for #wine. Key takeaways will be shared through @areniglobal newsletter: bit.ly/AreniNewsletter
1
4
176