AGENCIES - I have done deep research on our industry. The statistics are BRUTAL! Most of you are NOT closing new clients every month like clockwork, and the data does not lie.
✅ There are 450K agencies in the USA when counting solopreneurs, consultants, web design, and social media agencies all together
✅ 93% of ALL AGENCIES are stuck below $1MM ARR, and most are out of business within 3.5 years
✅ Agencies are only averaging net profits of 13%, down from 14% YoY (
prometheanresearch.com/how-p…)
✅ 67% of businesses start looking to replace the current agency within 6 months (
setup.us/2024-marketing-rela…)
✅ 48% of Clients cite “delivery issues” as the #1 reason they fire an agency, but only 18% of Agencies see this as a top challenge
BOTTOM-LINE: You are going to always fight retention and client loyalty issues. You can get better there WHEN you have clients coming in predictably from your sales system. And therein lies the rub... most agencies have no "system."
After 17 years of watching the agencies that succeed and the ones that don't, I can say with 100% confidence, if you don't solve for SALES first in your agency, you are pretty much doomed to fail. Most agencies bring in less than 2 new clients per month and then wonder they never get traction.
I built
instantprospector.com for my own agency to solve sales system chokepoints and challenges I couldn't completely solve in GHL. I started this project in 2017. GHL is more powerful today and more noisy than ever. I log in and spend 2 mins just trying to suppress annoying announcements and popups. Try training a setter and closer who don't know GHL. It's painful.
InstantProspector has been working so well, and with AI now, I was able to add a white-label multi-tenant layer so a small number of select agencies could leverage this on their own domain. I am using this in white label and a direct-to-business channel I opened up internally. My setter works in no other system all day long. I am not mass marketing this... I'l be very happy if I can help 30-50 agencies maximum with this.
... so what does this prospecting and sales machine do?
We are enriching prospects through 9 different sources/channels to build a comprehensive data set of intelligence on the prospects before the outreach process and sequence kicks off. Some of the integrations are familiar like
Apollo.io and BrightLocal and Meta Ads Library. Some of the enrichment integrations you likely have never heard of.
All data intelligence gathering is done inside InstantProspector with a few clicks once you have a prospect (or pipeline of prospects) inside. You can import business prospects from Google Maps. Just select GBP category and location and you can import on demand with rich results imported into the prospect detail card (their rating, reviews, photos). Import your own curated list, add one at time... you pick. Build a pipeline, gather comprehensive intelligence and start the sequence, nurture across 6 different channels, meet, close. Every prospect is worked until they "buy, die or unsubscribe" as Frankie Fihn would say.
Create branded intelligence reports around the prospect's entire online footprint, 10 categories. Add local heatmaps to the report. Use the app to make outbound phone calls and send SMS to your prospects, then create call intelligence reports to demonstrate the need for a Voice AI receptionist.
Pull their ads from LSA or Meta along with competitors. No ads running? Another gap in the prospects' GTM strategy. Send them the report hosted on your domain.
Two clicks and your branded video is created with voiceover narration with the ElevenLabs integration.
1-click email sequences can fire to start warming your prospect... a proven nurture strategy embedded into the milestone checklist to absolutely maximize the opportunities.
There is nothing like this for agencies. I know I looked.
I have 7 Founders Club memberships out of 10 left.