𝐌𝐲 𝐂𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐢𝐧𝐠 𝐉𝐨𝐮𝐫𝐧𝐞𝐲: –✦– 𝟮 𝙮𝙚𝙖𝙧𝙨 𝙞𝙣 𝙖𝙣 𝘼𝙜𝙚𝙣𝙘𝙮: –✦– • Worked with 20 different clients. • Generated $3.2 Million. • Burntout and quit. –✦– 𝙅𝙤𝙞𝙣𝙚𝙙 𝙏𝙬𝙞𝙩𝙩𝙚𝙧 –✦– • Got 3 inbound clients. • Made $4K. • Coached someone and they got their first client.

Every marketing lesson summarised in one sentence: "Make the customer feel like you're directly talking to only them" The end.

Everything you know about marketing psychology is wrong. It's not about reciprocity bias or creating FOMO. It's about understanding the consumers mindset. How do you do that? By thinking and asking yourself questions. For example: You're selling relationship coaching. What's the biggest objection the audience might have? Let's think. Relationship coaching means that there are problems and the couple isn't getting along. So if one of them views your content they won't go for it. Why? Because they don't know how to convince their partner. Objection handling: "Don't worry about convincing your partner to join this program because we'll handle that for you" That's psychology.

What will your kids hear? "I spent my youth staring at Twitter" Yes... building a personal brand is good. Yes...monetising it is better. But you know what's best? Stories. The real life adventures you can have and share with your family for decades. Hang out with friends. Travel the world. Live.

What a terrible week. But also a great one. • Said goodbye to my best friends moving abroad. • Helped my mentee sign a $1500 plus comission deal. • George started following me. Life has highs and lows. Enjoy all of it.

Fucking hell. This is what happens when you have 18 year old Twitter Growth coaches. This is what they teach. Do anything for engagement. There's controversial takes and then there's garbage.

The only way to know if something works is to test it and you'll either fail and learn or succeed and scale. Either way you're better off than before.

You've been scammed again. This time by the motivational gurus. Telling you that motivation is the key to progress. B U L L S H I T Do you think every successful person on here is motivated 100% of the time? Hell no. They've adapted the mindset of a successful individual.

No more blue tick. No more sunglasses either. Time for the first re-brand. Let me know what you think about the new banner as well 👀

Saturation is a lie. No matter how many creators start on X… You can easily stand out. You know why? Because everyone has the same offer anyway. Here are 3 ways you can create a “Big Idea” offer: (Thread)

Wanna give up? Imagine if Mr.Beast did the same at age 15. Compounding isn't just a fancy term. Keep building.

I accidentally sold a building. It was a simple agreement at first. Help the client rent out an office building. Instead we got a multi-million dollar buyout offer. Here's the story and why I'm still pissed off about it: ========================== Our marketing agency signed a real estate developer. They were constructing an office space that companies could rent out. And we had to fill that baby up. This is what they told us: - Highlight the location. - Talk about the view. - The road in front of it is really wide. Here was my response: I started throwing up. And then said no. Okay I didn't throw up but I wanted to. I gave them my idea... Every single developer was doing the same damn thing. Posting ads of wide roads and nice views. "Only 400m away from a Mcdonalds" Sigh. I told them to make it a luxury office space. For the top businessman. A space occupied by the titans of the industry. They were skeptical. But as always my mentor/boss backed me up. They agreed and we got to work. The campaign did not mention the terms: "Price" "Rent" "Available Now" We simply showed a luxury office space occupied by good looking people in suits. Speaking of suits... I tried pitching the idea of showing the cast of Suits. Straight up put Harvey Spectre on the ad. But it got rejected. Anyway... The campaign got its first lead. An investment company reached out asking about the space. We said its availabe for rent. They said: "We wanna buy the entire building" Coolest moment of my 9-5 yet. But why was I pissed? The company sold the building for an insane amount. But didn't give us any commission. And whats worse is that both companies partnered for more projects. And cut us out of it completely. But the past is in the past. Wanna know the future? The future is in the big ideas. Its the only way your brand will stand out and your offer will get noticed. So for the first time ever: I'm offering The Big Idea Consultancy. I'll work with you to find that unique idea that will help your offer explode. Send me a DM if you're interested in standing out.

My worst mistake: Growing an audience of 2000 followers Here’s something 99% of gurus won't tell you Every 𝕏 creator should read this First I want you to forget everything you’ve been told About personal branding. Now let’s go back to the beginning… You’re new to the Money Twitter platform You don’t know how anything works. These are your thoughts 24/7: ‘Wtf am I doing?’ ‘How do I write tweets?’ ‘What do I write about?’ You’re very overwhelmed at first. But then… Slowly you start to understand how the platform works After 1 week on X: You learn that engaging with others will get you more followers After 2 weeks on X: You learn that having an optimized profile will attract more followers and leads After 1 month on X: You start to get the full picture You apply what everyone tells you to do. That includes: •Commenting a 1 000 000 times •Optimizing your profile for the 8th time •Posting about how you’re growing on X The results? More followers. Higher engagement. Lots of impressions. You think you’ve made it. Everyone congratulates you on building your ‘personal brand’ But then something happens... When it’s time to monetize you realize: •you have no skills to offer •you don’t even know how to create an offer •you know nothing about sales, lead gen, client acquisition Why does this happen? Let me tell you why It’s because you were given this false image of personal branding: Everyone told you to focus on: •Engaging •Commenting •Optimizing your profile But no one told you to first learn: •A high income skill •Copywriting •Client Acquisition •Sales This is what personal branding actually is: It’s misleading when creators only talk about engagement all day It traps people into thinking : building an audience = money I fell into the same trap It was terrible. Wasted 6 months building an audience But knew nothing about building a business Saw others make money while I remained broke. Took multiple breaks from 𝕏 Until one day I realized that it was time to: •admit that I knew nothing •learn real business skills I suffered the consequences of listening to most gurus on X But I don’t want you to That’s why I’m teaching you these lessons: 1. Invest in your skills first 2. Focus on building your business before your audience. 3. Spent roughly around 2 hours on X. Not the whole day. 4. Have some kind of game plan or else you’ll struggle to monetize 5. Stack on your skills. If you’re into copywriting learn about email marketing or funnels. Those who learn the above will win. And I want you to win. If there’s one thing I want you to remember from this post then it’s this: Audience Business = Personal Brand If you’re going to choose one then make sure it’s ‘business’ Building an audience only won’t pay your bills