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Launchpad Research @LaunchpadMR

A full service market research agency; helping companies understand how consumers choose and use products with established and innovative methodologies. #mrx

Joined March 2011
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Although on-demand grocery delivery apps are a huge bonus, they come with a higher cost. And with the rise in the costs of living, will they remain in popularity? 💸🛒 Read more of our latest blogs here: ow.ly/zOzy50LtkTV
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Christmas advertisements have grown in popularity over the past ten years. 🎄🎁 However, the cost of living crisis has changed consumers' attitudes about Christmas this year. Read more about the cost of Christmas crisis here: ow.ly/8PMs50Ltl6f
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To ensure that findings are representative of our community, regardless of age, it is our collective job as researchers to continue to be as inclusive as possible. Learn more about inclusive research here: ow.ly/G0Mo50LnKtS
Brand tracking helps fill in the blanks and provides you with a complete view of your brand. 📈 The data can help you develop a product or service that better meets the needs and wants of your customers. Start gathering reliable data: ow.ly/gHBW50Lk015
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Product testing is not only beneficial but extremely crucial. A set of tests are necessary for a product before it is ready to touch the consumer market. To learn more about effective product testing, visit us here: ow.ly/8GRR50KZnGu
Today's market is saturated with a vast selection of products with various odours and fragrances. And although price, packaging, and product functionality are essential factors in customer purchase decisions, product aroma is also significant.
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When it comes to visual attention, where our gaze goes and how long it remains are crucial markers that might disclose a lot about our subconscious behaviours. 🧠 This can lead to some interesting customer insights when used in marketing… ow.ly/RpKO50KU91U #eyetracking
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Launchpad Research, alongside @TweetMRS, believe that a sector providing insight and evidence about human behaviour and society should be representative. We are taking The Pledge in a move towards creating a safer and more representative workplace. ow.ly/e2TH50KU81S
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Each of the generational demographics that we work with today has very specific political & cultural traits that inevitably affect the way that each cohort shops. Find out more about how the different generations tend to shop in our blog 👉 : ow.ly/QAIF50KwELa
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Eco-labelling organisations have been striving to give consumers greater transparency about the ecological impact of the food we eat. ♻️ 🏷️ What impact will adding even more information have on consumer choices? Find out more in our latest blog: ow.ly/i9PL50KwEgx
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The team at Launchpad Research shares the sorrow of the nation following the passing of Her Majesty, Queen Elizabeth II. Our thoughts and sympathies go to the Royal Family as we come together to mourn the loss of our sovereign.
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The secret to producing insights that are more precise is through market segmentation. When effectively incorporated into a business strategy, it can increase sales & create new sales channels. Refresh your knowledge of segmentation in our blog 👉 ow.ly/9Cym50KwxLG
Have you got a head for data and analytics? We are looking for a methodical Data Executive to manage online surveys & collate research data for exciting research projects. Register your interest here: ow.ly/wPj350Kwp4U #NowHiring #JobOpportunity #DataExecutive
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Why are Online Focus Groups so great? 📍 It’s convenient and simple for respondents. 💸 There are fewer costs to consider with online focus groups. 🌎 There are no geographical limits when it comes to the people who can be included in the process. ow.ly/kxKx50K8pU8
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🚗 You wouldn’t buy a car without taking it for a test drive, so why wouldn’t you test the viability of your concept before it goes to market? - A strong concept drives success 💪 ow.ly/Ulpz50K8oN0
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In the last few years, companies have recognised the role they can play in driving forward this agenda as a route to better design, championing an approach which is good for business, & recognizing that it is worth doing simply because it is the right thing to do. 💡
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In March 2021, @Unilever launched the world’s first adaptive deodorant package, designed in collaboration with people with disabilities, as a genuinely accessible product concept. The product is designed to be used one-handed & includes a hook for storage & braille labels.
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If you’d like to continue the conversation about inclusive design or understand how we can help you to bring more unheard voices into your research, reach out to us by emailing info@launchpadresearch.com
We’re so excited to announce the latest addition to the Launchpad Research family, our new Office Co-Ordinator, Diana Marton! 💡 Diana’s 8 years experience in facilities and H&S, combined with her keen eye for detail makes her the perfect new addition. ow.ly/uju850JTXWK
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With the cost of living soaring and inflation on the up, it’s only natural that consumer shopping behaviours have changed to reflect this 🚀 We’re asking the question: ‘Does this add another layer of complexity to marketing strategies to meet with new HFSS restrictions?’
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In short, the answer is YES! – Short-term promotional plans may not be the answer, and brands should consider their long-term strategy when coming up against these new restrictions. The key takeaway here is to reward consumers with what matters to them! 🥡
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Launchpad has worked alongside global brands, providing a variety of research solutions to assist them in developing their story. launchpadresearch.com/blog/i… #HFSS #Branding #BuyingBehaviour

Is your marketing plan prepared for changes to HFSS restrictions? - Launchpad Research

Consumers are changing their shopping behaviours towards their choice of brands of household goods thanks to the increase in prices of goods and inflation on the up.

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