Here is exactly what we built:
1. Set up full cold email infrastructure in Instantly, domain setup, warm-up, and deliverability from scratch
2. Built 6 campaign angles across SDA education, BoomScore for real estate investors, SMSF investors, disability housing funds, and a reactivation segment targeting Michael's existing network
3. Led with data, not hype. Messaging anchored around suburb-level intelligence, location risk, and supply-demand fundamentals
4. Kept the ask low-friction. Invited prospects into a property data conversation, not a sales funnel
5. Tracked performance by segment, identified the strongest angles, and doubled down on what the data confirmed was working