Transforming leadership through storytelling & creating a culture of curiosity. Founded by Esther Choy, author of Winning Without Persuading.
Joined December 2013
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There's a #leadershipskill no one taught you that determines the quality of every decision you make. Learn a practical approach anchored in #curiosity and #storydiscovery that will help you uncover what others don’t yet know how to say. Preorder at our link in bio #businessbook
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I'm a board member of the Chicago Public Library Foundation. I believe in the freedom to read. So for my MFA project, I studied book-ban advocates. Read why here: open.substack.com/pub/esther…
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"The best way to access someone's character is by designing #questions that automatically get the person to tell you stories full of plot twists without them intending to do so." Thank you for including me in this amazingly insightful article, @clare_mcd!
contentmarketinginstitute.co…
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We're so excited to see that Winning Without Persuading is still the #1 new release in Business Sales on Amazon!
Have you ordered your copy yet?
#businesssales #newrelease #businessbook #leadershipbook
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We're so excited to see that Winning Without Persuading is the #1 New Release in categories like business writing, sales and selling, and more! Click the link to order your copy!
leadershipstorylab.com/winni…
#businessbook #leadershipbook #winningwithoutpersuading
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Last chance to submit your proof of purchase for Winning Without Persuading and join me for two exclusive #leadershipcommunication trainings!
Learn more by clicking the link below:
leadershipstorylab.com/winni…
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Winning Without Persuading is now officially available! Here're all the buying options AND being invited to attend a live, interactive, complementary training with Esther Choy:
leadershipstorylab.com/winni…
#winningwithoutpersuading #leadership #leadershipbook #leadershiptransformation
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Today is the last day to join two #leadershipcommunication trainings that come with your proof of purchase of #WinningWithoutPuersuading!
Join here: leadershipstorylab.com/winni…
#communicationtraining #leadershiptraining #leadershipdevelopment #communication #leadershipskills
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Be one of the first to preorder #WinningWithoutPersuading and receive two exlusive, interaction #leadershipcommunication trainings. Learn more at the link below!
leadershipstorylab.com/winni…
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I came back from spring break with a package waiting. I already had an idea of what was in the box, and since I was with a client who was participating in the bulk book buy program, I opened it with them. Preorder #WinningWithoutPersuading today! #leadershipbook #businessbook
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16 Dec 2025
Love this powerful @WSJ article for bringing the storytelling conversation forefront. It's more than a #marketing skill, knowing the frameworks to structure stories and draw stories from others is essential!
wsj.com/articles/companies-a…
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1 Jul 2025
Like our content? Interested in more storytelling resources and tips? Follow us where we're active!
LinkedIn: linkedin.com/company/leaders…
Youtube: youtube.com/channel/UCn6J6zT…
Our website: leadershipstorylab.com
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27 Jun 2025
Looking to stretch your creative muscles? Need to workshop your approach to a presentation, speech, job interview, or more? Join us at our next Story Lab!
ow.ly/F3wT50W52Kf
#businessstorytelling #leadershipstorytelling
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26 Jun 2025
Stories connect. They humanize your message and make your knowledge relevant. Storytelling can be the bridge between you and your audience to make your expertise resonate and drive them to action.
#leadershipstorytelling #leadershiptransformation
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24 Jun 2025
Oftentimes, experts can include too much detail about how they came to their realizations. In doing so, they risk losing their audience’s attention. Expertise is powerful—but when it's used to impress rather than connect, it often backfires.
ow.ly/NQ2X50W529f
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20 Jun 2025
We customize a business storytelling coaching plan that focuses on your goals. Whether you need to tell a compelling story to achieve that promotion, or are getting ready for a large speaking engagement, we’ll partner with you from start to finish.
youtu.be/e7fZHupR9fc?si=51-E…
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19 Jun 2025
If you want your ideas to land with a general audience, start by remembering what it’s like not to know. The more we grow in our expertise, the harder it becomes to recall what it felt like to be new to the subject.
#leadershipstorytelling #leadershiptransformation
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17 Jun 2025
When any subject-matter expert wants to reach an audience beyond their peers, we must share why it matters. Your audience must know why they should care.
ow.ly/lFkT50W51vX
#leadershipstorytelling #leadershiptransformation
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13 Jun 2025
A compelling story crafted for your audience allows you to connect authentically.
#presentationskills #leadershiptransformation #leadershipbook
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12 Jun 2025
How did a major CPG company report its highest increase in new hire conversions? By harnessing the power of #storytelling to attract talent. Read how the recruiting team transformed how they tell their brand story: ow.ly/sZLt50W519W
#leadershipstorytelling #marketing
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