Audiences have changed. Most people aren’t waiting for a 6am highlights show because they'll just go straight to clips/highlights online. Broadcasters have clearly decided on-demand beats sitting through a full review show.
How much do they all pay for these world cup matches?
Put on a hour review show at 6am. Rating would be huge.
Instead dont see the games or the goals for most through the night games, or the stories, and ergo interest level fades with lack of interest.
How the two broadcast giants who had years to prepare for this, not do something so simple, shows a complete lack of awareness of its audience