As a content-driven company, we leverage leading-edge technology to deliver critical information to our audience in print, in person, online and on demand.
Joined May 2011
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- Following 121
- Followers 298
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806 Photos and videos
Jun 12
Bree Greenawalt & Mike Lessiter held the 1st @LessiterMedia Summer Intern cohort lunch today with Alex Angelov, Marisela Barrutia, James Anewenter Cano, Kendra Downing, Billy Keenan, Emma Kjos and Ashley Wolfe. Next up for the Intern cohort: a lunch & field trip to QuadGraphics.
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The 80/20 Content Rule suggests that 80% of your results come from 20% of your efforts. For marketers, this becomes a practical framework for deciding what content to create, where to distribute it, and how to allocate time and budget. ow.ly/rsq850Z9zPv
#MarketingMinute
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May 26
LinkedIn is becoming more than a social platform. It’s increasingly functioning like a search engine.
Long-form content, structure, depth, and original perspectives are gaining visibility over quick engagement posts.
🔗 Read more: ow.ly/zRxb50Z4eSP
#MarketingMinute
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May 18
Marketing is no longer just about generating leads. It’s about setting your sales team up to win. Here’s what you can do differently… ow.ly/FXTM50Z1iKM
#MarketingMinute
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May 11
Scott Names hosted our latest Lunch N Learn, and while he joked about how "exciting" the topic of finances can be, we all agree it was a highly-engaging and informative session! Easy to understand and a wealth of takeaways. Well done, Scott!
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Apr 29
𝗩𝗢𝗧𝗘 𝗡𝗢𝗪! Our @feeditors are compiling the BIG & important June edition: FE 100™ coverage, Conquest Sales Success Story, @StotzEquipment deep-dive PLUS articles on top suppliers. Help us decide which cover design (A, B or C) you most want to land on your desk next month!
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Apr 24
Jenna Kudrna is the 2026 recipient of the Frank Lessiter Ag Media Scholarship. She's part of the @UWMadison Team that earned 2026 National Championship @officialNAMA Convention, interned @KuhnNA, and is comms coordinator for the Assn. of Women in Ag (WI). lessitermedia.com/frank-less…
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Apr 24
Spring cleaning is not just for your home. It is for your marketing strategy too.
Clear out outdated campaigns, refresh what is performing well, and streamline your workflows to improve results and efficiency.
🫧See how to put it into action in our blog: ow.ly/hNTc50YPa5o
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Apr 17
Cutting marketing during uncertain markets reduces visibility and makes it harder to regain momentum later.
This blog explains why consistent marketing is key to growth, even when budgets are under pressure.
🔗 Read more: ow.ly/3u0K50YLhEA
#MarketingMinute
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Apr 10
Most bad decisions come from assumptions, not a lack of effort.
Market research helps clarify what people want, reduce risk, and improve marketing decisions before resources are spent.
🔗 Read the full blog to avoid costly mistakes:ow.ly/sfSB50YH6Nk
#MarketingMinute
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Our Office Bracket Challenge resulted in a stellar showing by Noah Newman! He showed us if you put your mind to something (and a $5 buy-in), dreams can and do come true. Noah picked the ultimate tournament champion AND had all Final 4 picks correct. Way to wipe the floor with us!
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