Licensing International (formerly LIMA) is the leading trade association for the global brand licensing industry.
Joined February 2010
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Luxury companies are sharpening their focus on core brands to provide a new opening for licensing. Learn more:
#luxury #fashion licensinginternational.org/n…
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The U.K. market continues to demonstrate the growing importance of location-based entertainment. Learn more:
#locationbasedentertainment #LBE licensinginternational.org/n…
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Kidults have evolved from a cultural curiosity into a structural societal shift that is fundamentally reshaping the licensing business. Learn more:
#kidults #licensing licensinginternational.org/n…
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The “Made in France” label is shifting from a focus on origin into a living relationship with fans. Learn more:
#licensing #france licensinginternational.org/n…
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Regionalization is becoming more and more important in the world of location-based entertainment. Learn more:
#LBE #experiences licensinginternational.org/n…
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The recent Licensing Expo in Las Vegas focused on sequels, spinoffs, and less risk taking when it came to licensed IPs. Learn more:
#licensing #sequels licensinginternational.org/n…
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Nearly 40% of brand owners reported they want to enter the food & beverage category. Find out why:
#food #licensing licensinginternational.org/n…
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Faced with a highly fragmented audience, licensing programs for new children’s content are facing more challenges than ever. Learn more:
#content #licensing licensinginternational.org/n…
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Technology companies are using licensing to burnish their brands across health and wellness, robotics, and lighting technologies. Learn more:
#tech #wellness licensinginternational.org/n…
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In just a few months, a new category of cultural assets has emerged in the form of viral meme videos on TikTok known as "Brainrot." Learn more:
#tiktok #brainrot licensinginternational.org/n…
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With regulations varying so much from country to country, how can companies create a coherent sustainability identity? Learn more:
#sustainability #water licensinginternational.org/n…
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With consumer confidence shaken by ongoing global conflicts and rising prices, European retailers are relying heavily on value and experiences. Learn more:
#retail #discount licensinginternational.org/n…
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As collaborations flood the market, corporate brands are increasingly joining the fray in an effort to remain current with younger consumers. Learn more:
#collab #licensing licensinginternational.org/n…
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Experts say AI’s impact on licensing has been underestimated and will require guardrails as it is deployed in standard agreements. Learn more:
#AI #artificialintelligence licensinginternational.org/n…
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"The operation and construction of licensed theme parks across the Middle East continues despite ongoing global conflicts. Learn more:
#licensing #themeparks" licensinginternational.org/n…
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"What should you do when licensing agreements and revenue don't line up? Learn more:
#licensing #brandlicensing" licensinginternational.org/n…
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What happens when licensing agreements and revenue don't line up? Find out here:
#licensing #revenue licensinginternational.org/n…
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The growth of TikTok’s “BookTok” community has reshaped publishing, bringing with it legions of new fans and opportunities for licensing. Learn more:
#tiktok #booktok #romantasy licensinginternational.org/n…
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Tabletop suppliers are targeting licensing for niche brands as they battle to offset tariff-related price increases. Learn more:
#Licensing #HomeDecor licensinginternational.org/n…
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Bag charms and keychains aret increasingly being added to backpacks, luggage, and even dog collars. Learn more:
#keychain #charm licensinginternational.org/n…
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